LOS ANGELES - US late-night comedy host Jimmy Kimmel triggered a wave of online debate Tuesday after revealing that a "Twerk Fail" video which went massively viral was actually a fake stunt for his show.
The Hollywood Reporter posted a tongue-in-cheek opinion piece declaring the "Twerk Fail Hoax means we can't believe the Internet anymore," and some called him mean, but most praised the media ruse.
The video, of a woman apparently setting herself on fire while doing the pelvis-gyrating dance move recently made famous by teen star Miley Cyrus in a controversial awards show performance, was watched by 9.3 million people.
In it the girl, apparently making a video for her boyfriend, twerks - a dance involving highly-suggestive pelvis thrusts - in a series of positions, before crashing onto a table and apparently setting herself alight.
On Monday night Kimmel showcased the video, initially on the basis that it had gone hugely viral - but then suddenly appeared himself in the clip, and dousing the flames with a fire extinguisher.
"To the conspiracy theorists on the Internet who thought the video was fake, you were right," he then said, revealing that "Caitlin," the hapless twerker, was in fact a stuntwoman who made the video with Kimmel about two months ago.
"We just put it on YouTube and let the magic happen, and the magic happened. It got nine million views in less than a week," he said.