Apple fans eager to see the iPhone join the phablet movement are celebrating the arrival of the iPhone 6 and iPhone 6 Plus. The design is still among the best in the industry, the camera is impressive, and the Apple Pay initiative will certainly help drive mobile payment forward.
But apart from the bigger screen, Apple has not really brought anything new to the table.
Big phones have been around for quite some time, and NFC technology and third party keyboards are really nothing new.
Underneath it all, it is still the same closed ecosystem, a one-size-fits-all pricey phone.
Meanwhile, there are a ton of innovations taking place over at the Android camp.
Sony Xperia users have been texting in the shower with their waterproof phones, and people have been jotting down notes and sketches with an included stylus on their Samsung Galaxy Note.
And then there's the Moto X, with its smart gestures and voice control technology. When it comes to innovative features, the second generation Moto X has a lot more to offer than the iPhone 6.
The real star of the Moto X is Moto Voice, which allows you to control the phone almost entirely hands free.
The Moto X is an "always on" smartphone, working even when in sleep state. You don't have to unlock your phone with your thumbs as you normally have to do when your hands are full.
Just give the Moto X a voice command when you want it to do your bidding, such as making a call or replying to a text message or turning on Bluetooth.
This is especially useful when you are driving. The Moto X will detect when you are on the move and automatically default to your driving settings.
Without taking your hands off the wheel, you can tell it to "talk to me" so it reads text messages out loud or tells you who is calling.
You can set up a quick text reply to tell people you are driving, or take calls by saying "answer" or reject them by saying "ignore".
A neat trick you can do with the Moto X is you can tell your phone to "take a selfie", rather than having to go through a number of steps to switch on your front camera.
This is more than just the standard intelligent personal assistant application such as Siri and Google Now. Motorola has done a splendid job in making voice command more intuitive.
You can also personalise your assistant's name and change the standard "Okay Google" to anything you like as a trigger phrase, such as "Hi Alfred" or "Okay Jarvis".
Then there's the Active Display feature which enables the user to wave their hands over the screen to quickly preview the time and any pertinent notifications.
Then, without unlocking the phone, simply tapping the icon that flashes up allows the user to see what the notification is. It's a real time saver.
When the phone rings, you can wave your hand over the display and it will switch to silent mode.
Want to quickly take a picture without missing a photo opportunity? Just twist your wrist twice while holding the Moto X to bring the camera up. It's faster than unlocking the phone and finding the camera app.
The Moto X knows what you're doing and will set itself to the most appropriate settings.
When you're in a meeting, your phone will automatically go silent, provided that you've included your schedule in your calendar beforehand.
The Moto X will know when you're asleep if you set your sleeping hours. In this state, the phone will remain silent and will only accept important calls that you've selected.
Just say "good morning" the next day to let Moto X know you're up and the phone will return to its normal mode. You can also wave your hand over the front of the screen to snooze your alarm.
All these exclusive features make the Moto X the ultimate smartphone, and one I've dreamt of owning for some time.
Rather than going for the same tired formula of pushing out faster processors and larger displays, Motorola has chosen the non-traditional route and created one of the most impressive phones of 2014.
Yet the Moto X is not short of excellent hardware: it comes with a 5.2-inch 1080p AMOLED display and a 2.5GHz Qualcomm Snapdragon 801 processor with Andreno 330 GPU and 2GB of RAM, which put the Moto X among the league of premium flagship smartphones on the market.
The fact that the Moto X uses the vanilla operating system (no OEM custom skins and bloatware instant software updates) makes this a highly desirable Android phone as the intuitive stock Android 4.4.4 KitKat experience is closer to Apple's iOS8 in terms of simplicity.
And with the next big Android update, Android L fast approaching, the Moto X is expected to get even better.
Another key selling point of the Moto X is the ability to customise its appearance when purchasing the phone through Motorola's Moto Maker web store.
You can customise the phone with a wide range of back panel finishes, including wood and leather.
But it is the smart gestures and voice control technology that truly make the Moto X shine. They're well thought out, genuinely useful and far from being gimmicky.