Asus, well-known for its computer, components and accessories, has been relatively quiet in the mobile phones and tablet segment. The PadFone Inifinity 2, a very unique concept, has not really taken off since its first iteration (the Infinity 2 was the third instalment) and since then, there hasn't been anything interesting thus far.
The ZenFone 5 is Asus' latest introduction in the mobile segment, and is already available in some Asian countries such as China, Indonesia, Malaysia and Singapore.
Like its Taiwanese counterpart, Asus is good at making its devices look gorgeous, and the ZenBooks are a prime example.
The PadFone Infinity looks great as well.
However, as the HTC One M7 shows, looks isn't everything.
The ZenFone 5 has a five-inch HD display with a 1,280x720 resolution which gives a pixel density of 294, far off from the One M8's 441 pixels per inch (ppi) now.
The screen is sharp enough and images are represented correctly and text is projected with sharp edges.
Below the screen, under the softkeys, is a metal band, which shows part of a circle pattern, as always seen on the Zenbook and PadFone series. It's not really obvious, but it adds a touch of class to the phone.
Furthermore, the screen is coated with the latest Gorilla Glass 3 technology, which withstands scratch resistance up to four times.
Asus also included the glove-touch technology, which allows you to use gloves on the screen.