SPH Unionworks welcomes FM92.0 into radio family

The Media Development Authority (MDA) has award SPH Unionworks the FM92.0 radio frequency for the launch of a new English station.

The free-to-air commercial station is to cater to women and family segment of the population and will be on air within the next nine months.

The station was awarded to SPH Unionworks after the MDA had put up the radio frequency for tender on March 29 with no restrictions on language or genre.

At the close of the tender on July 12, MDA received a total of 11 valid bids from five companies: CMS Media Pte Ltd, MediaCorp Pte Ltd, Singapore Austar Media Group Pte Ltd, SPH Unionworks Pte Ltd and StarHub Ltd.

SPH Unionworks was awarded the frequency as the Tender Evaluation Committee believes SPH Unionworks' proposal caters to an underserved, niche segment of the population.

Another frequency FM89.3 will be put up for tender at a later date to give the industry players some time to come up with fresh and innovative concepts.

The addition of FM92.0 will bring the total number of local FM stations to 19.