>> ASIAONE / NEWS / LATEST NEWS / ASIA / STORY
Home & Decor will hit Indonesian newsstands in April
Thu, Feb 04, 2010
AsiaOne

Singapore-based SPH Magazines has inked a licensing agreement with Indonesia's Kingpin Media to publish Home & Décor in Indonesia, marking the first time Home & Décor will be published overseas.

The agreement was signed by Mr Tony Sumarno, Group Publisher of Kingpin Media, and Mr Loh Yew Seng, CEO of SPH Magazines.

The inaugural issue is targeted to hit newsstands and bookstores in Indonesia this April. It will be published 12 times a year.

Kingpin Media publishes other lifestyle magazine titles in Indonesia while SPH Magazines, a wholly-owned subsidiary of media company Singapore Press Holdings (SPH), has about 100 titles in English and Chinese, including its flagship title Her World. SPH Magazines' titles can be found in China, Hong Kong, Indonesia, India, Thailand, Malaysia, The Philippines and Vietnam.

Singapore's No. 1 interior magazine

Home & Décor, first launched in Singapore in 1987, is Singapore's No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.

Home & Décor Indonesia will feature the same editorial content and design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.

Mr Foong Seong Khong, Head of SPH Magazines' International Licensing Unit, said: "The licensing of Home & Décor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia's fast-growing market, and quickly duplicate the success that Home & Décor has enjoyed locally."

Ms Sophie Kho, Editor of Home & Décor Singapore, added: "The extension of Home & Décor brand overseas is not just a testament to the potent brand equity of Home & Décor, but will also provide our advertisers with a wider market reach beyond Singapore."

Mr Sumarno, commenting on the partnership, said: "Home & Décor Indonesia is an exciting addition to Kingpin Media's other publications. We look forward to working closely with SPH Magazines to grow the title in a fast expanding market."

Bookmark and Share
Is this article useful to you?
 
 
STORY INDEX
 
  Home & Decor will hit Indonesian newsstands in April
   
 
  Lao government denies Hmong returnees in "secret jail"
   
 
  North Korea designates firing zones again
   
 
  Close fight in Philippine presidential race
   
 
  Australian insurance office bombed
   
 
  China's Olympic swim centre to become water park
   
 
  Taichung offers homeless people shelter during Lunar New Year
   
 
  China quake pandas go to nursery
   
 
  No miniskirts or shorts - Wear a sarong, please
   
 
  Teen hospitalized in alleged Sprite poisoning
   
>> RELATED STORY
HWM Singapore Gets Brand New, Classy Look
Cuba magazine slams "bad taste" Castro sister book
Video: Amid downturn, Wired UK launches
Maxim magazine folds up