KUALA LUMPUR- The name "Luxtofair" will soon be a familiar word with affluent Malaysians.
It is a lifestyle and luxury tourism fair that will feature high-quality products and services for elite travellers.
The event is being organised by the National Tourism Council Malaysia and will run alongside the Malaysian Tourism Fair (MTF) at the Putra World Trade Centre for three days from May 20.
Organising chairman Datuk Shamsul Falak Kadir said travel trends had changed with travellers putting more emphasis on uniqueness, exclusivity and qualitative experiences.
"Lately, there has been a significant growth in luxury travel within the Asia Pacific region, particularly China, Thailand, Singapore, Hong Kong, Vietnam and Australia.
"With Luxtofair, we can cater to these travellers' needs," he told the New Straits Times -- the official media for Luxtofair and the Malaysian Tourism Fair 2011.
A total of 130 booths are available for travel agencies targeting up-market travellers. Some 70 to 80 exhibitors are expected to participate in Luxtofair.
Running for the third year, MTF will feature side attractions such as lucky draws, promotional activities and contests, where visitors stand a chance to win great prizes.
-New Straits Times