Warner Home Video to sell more cheap DVDs in China
Wed, Nov 07, 2007
BEIJING - WARNER Home Video said on Wednesday it will begin selling low-priced DVDs of movies from two major Hollywood studios in China in a bid to curb widespread sales of pirated versions.

The DVDs, priced at 22 yuan (S$ 4.18) each, will be distributed in over 50 major Chinese cities beginning this month, according to the agreement that Warner Home Video signed with Paramount and Dreamworks Animation.

'The addition of two major Hollywood studios' products in China... further strengthens our efforts in building a legitimate video business in China,' said Mark Horak, executive vice president at Warner Home Video, in a statement.

'By providing a wide selection of high-quality, competitively priced DVDs, we will be offering consumers a more attractive alternative to lower-quality pirated products,' he said.

The two first releases under the agreement are Paramount's Transformers and Dreamworks's Shrek the Third.

Warner Home Video is already selling DVDs of movies from Universal Pictures International in China, setting the price low in a bid to wean consumers off pirated products.

'Warner has demonstrated that securing key outlets in China is necessary to supplant pirated content with legitimate products to fight piracy in the market,' said Dennis Maguire, president of Paramount Home Entertainment International, according to the statement.

The United States filed a case in April at the World Trade Organisation (WTO) over widespread copyright piracy in China, a practice which US companies say deprives them of billions of dollars each year. -- AFP


  Warner Home Video to sell more cheap DVDs in China
  Bollywood love story set against tsunami
  Willie Nelson honoured with music icon award
  Mayor Bloomberg to appear in 'Sex and the City'
  Singing Osmond family patriarch dead at 90
  Vote for AsiaOne Face of the Month (Oct)
  Strike halts production on at least 7 prime-time shows
  Cosmetics company sues over Bee Movie slogan
  No, Gisele Bundchen did not ditch the US dollar
  Paris Hilton jets to Tokyo to judge beauty contest

Elsewhere in AsiaOne...

Wine,Dine&Unwind: Ramen, rice balls and green tea make the grade for Japan's space cuisine

Travel: Sarawak, Malaysia

Health: Will genital warts affect plans to start a family?

Motoring: COE prices continues upward trend in May

Digital: 80 new Oracle solutions for SMBs unveiled

Business: 'No cause for alarm' on minimum sum

Just Women: Luxe girl