Hundreds queue up for hours to grab Hello Kitty - only to leave empty-handed

Long, snaking queues formed at McDonald's outlets island-wide for the last plush toy in the Hello Kitty Fairy Tales collection on Jun 26 and 27, but hundreds of fans left disappointed as the limited edition toy was sold out in no time.

STOMPers contributed photos of the queues -- which started forming even before the plush toy's official release date on Jun 27 -- at several outlets, and one even said that police had to be called in to maintain order.

In addition, coupons that allowed purchase of the plush toys were issued out to only the earliest customers, and many did not manage to get hold of these coupons.

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