McDonald's urges public to stop profiteering from Hello Kitty plush toys

The limited edition Singing Bone kitty is being sold online. The McDonald's Hello Kitty plush toy craze has translated into a opportunities for online sellers to capitalise on the fad.

News of the online transactions have reached McDonald's headquarters in Singapore - and the management is not happy about it. "We do not support people buying the Kitties for resale, and we have been regularly removing posts offering such services from our page. We take the conduct of our staff very seriously and if any of them are found to have misappropriated the Kitties for personal gain, we will not hesitate to take appropriate action," the fast-food chain posted on their official Facebook page.


Get the full story from The Straits Times.

Here is the full statement from McDonald's Singapore Facebook page:

Dear Customers,

Thank you once again to everyone who has participated in our Hello Kitty Fairy Tale promotion this year. We know many of you have questions about the programme, and we want to address some of the more common queries that we have seen on these pages:

Why didn't you bring in more Kitties?

We did. We used last year's Hello Kitty promotion as a guide and brought in 40 per cent more Kitties this year. Why did they run out so quickly? The response from customers and Hello Kitty fans to the Fairy Tale designs has been truly amazing. We will learn from this year's promotion and it will help us to serve you better in future.

Why don't you put a limit on the number of Kitties each person can buy?

We know many of our customers buy on behalf of friends, relatives and co-workers, and we wanted to be fair to these groups of people as well. For the Singing Bone Hello Kitty, we set a limit of 4 Kitties per customer. This was mainly to prevent people from buying large quantities of Kitties for resale, and was based on feedback from our customers and our stores. We invite discussion on this and welcome your feedback on what you think would be a fair restriction.

Why did you suddenly introduce coupons?

We have seen public interest in the Kitties grow as the campaign progressed, particularly over the past week. Queues had begun forming at our stores earlier and earlier, and our main reason for issuing coupons is for them to act as queue tickets, so that our customers don't have to queue when there are no more kitties left. To make sure the coupons are distributed fairly, they are only given to customers who are already waiting in line, on a first-come-first-served basis. This allows us to gauge when stock will likely run out, and our crews can then tell customers further back in line that the Kitties are sold out.

What are you doing to take action against resellers?

We do not support people buying the Kitties for resale, and we have been regularly removing posts offering such services from our page. We take the conduct of our staff very seriously and if any of them are found to have misappropriated the Kitties for personal gain, we will not hesitate to take appropriate action.

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