Nike targets women runners with Nike Goddess 5K

Nike today announced the Nike Goddess 5K, a run targeted exclusively at girls to encourage them to own the sport of running.

Female runners form an integral part of the running community in Singapore and the Nike Goddess 5K is a race created for them to own.

To be held in the evening on 7 May, 2011 at Singapore's scenic waterfront promenade, only 5,000 girls will get to be a part of this inaugural race.

In a sports calendar inundated with various running events, the Nike Goddess 5K stands out for the simple reason that it is a celebration for girls to showcase their triumphs and skills through the sport of running.

Girls will find this a pleasant addition to their running and training calendar as it appeals to the goddess in all girls, a fact amplified with its bold proclamation, Running is for Girls.

"Nike is the Greek Goddess of Victory and all girls are Goddesses in their own right, so it is very apt that we create an event just for them. Girls deserve an event that is fresh and one that caters to their needs.

The running route is unique and new to the running community and it is our privilege to give girls the opportunity to own this new event and route," said Vijaya Kumar Jayaraj, Marketing Manager, Nike Singapore.

To date, 300 girls from schools have indicated their interest to sign up for the event and public registration for the event starts today at facebook.com/NikeRunningSG.

Registration fees are $25 for girls under the age of 25 years, while girls 25 years old and above pay $35.

Girls under 25 years old and running in pairs can also sign up for the Buddy category, where they get a 20% savings and pay $40 in total. All participants will also receive a specially designed Nike Goddess 5K runners' pack.

The Nike Goddess 5K starts at the Marina Barrage, takes runners across the Marina Channel and around the scenic waterfront promenade.

More details about the events including fun fringe activities pre and post race, and an adopted charity for the event will also be announced at a later stage.