Local singer's single makes MTV Asia

SINGAPORE - Local artist 21SoulBlaze's latest single 'The Road Less Taken' has been featured by MTV Asia on its recently launched online music platform, www.mtvmusic.sg. 

21SoulBlaze, also known as Lionel Kelvin D' Cruz, first made headlines in 2008 when his previous single, "I Got You", was broadcasted on Asian entertainment channels including, MTV, VH1 and Channel V.

The song topped Channel V's charts for eight straight weeks and also entered the MTV Hip Hop charts at the 16th position.

21SoulBlaze's latest single, 'The Road Less Taken', is the theme song of an upcoming sitcom currently still in pre-production.

His management company, J Soul Records said, "Entirely recorded and produced in Singapore, the track is an affirmation of faith in the musical journey of the local artist - the road less taken."

"This faith in local talent is extended to the music video, a 100 per cent local production."

Despite having yet to hit the local airwaves, the new single has already been nominated for two awards in Malaysia's Indie Awards show - Voice Independent Music Awards (VIMA).

It was nominated in the Best Electronica Song and Best Hip Hop Act catagories.

dassa@sph.com.sg