Asia Beer Awards return to Beerfest Asia 2016

SINGAPORE - Asia Beer Awards will return to Beerfest Asia 2016 to honour and recognise the very best in the beer industry.

On June 16, a total of 160 beers across 15 categories will be judged by a panel of 16 esteemed judges. They will be judged according to their categories: Belgian Blonde Ale, Belgian Dark Ale, Brown Ale, Cider, et cetera.

The judges will make their decision based on appearance, aroma, flavour and body, style and technical quality. Points given will depend on the beer's colour, its carbonation, how balanced it is and its overall drinkability among other things. A total of 50 points can be awarded.

In each category, the top three beers will receive gold, silver, or bronze certificates and medals.

There will be additional "Best Of" awards, with outstanding beers being crowned the Best of Singapore, the Best of Festival and the prestigious RedMart Champion Beer award which will be selected by RedMart beer experts from among the gold certified beers.

The international panel of judges come from all walks of the beer industry, across the commercial and craft beer sectors. They include Michael Richmond, Brewing Process Manager, Stone Brewing Co. (USA); Chris Williams, Brewing & Quality Manager, SABMiller (HKG); David Pilgrim, Vice President, Singapore Craft Brew Club (SG); Franck Berges, CEO, Beer Importers and Distributors (AUS); among others.

RedMart is the Official Presenter of the Asia Beer Awards and the Official Water title sponsor for Beerfest Asia. RedMart's expertise in beer is based on the strength of its beer inventory, high curating standards and unique consumer insights from its one-stop shopping platform offering a wide selection of groceries and household essentials.

Penny Cox, VP for Commercial and Marketing at RedMart said, "As a retailer of over 300 varieties of beers from over 100 brands, from mass supermarket brands to niche speciality products, RedMart is excited about being the Official Partner of the largest beer festival in Asia."

She added: "Beerfest Asia is a great event for people who love their beers and who enjoy a good time savouring their tipple. We've seen Beerfest grow from strength to strength over the last eight years, and believe we can continue to contribute to its success with our participation."

Presented by United Overseas Bank Ltd (UOB), Beerfest Asia will be held from June 16 to 19. Currently in its 8th edition, visitors can expect the largest selection of international beers ever at Beerfest Asia 2016 with over 500 beers from more than 35 exhibitors.

A large number of new beers will also be making their debut in Singapore, including Archipelago Brewery's new Singapore Blonde Ale, Chaoying's Flensburger Winterbock, SABMiller's Fat Yak and more, with craft offerings from the likes of Hardywood, Buxton, Lervig, 8 Wired, and Baird amongst the exhibiting beers.

The four-day event will also bring consumers stage entertainment such as tribute bands, an Electronic Dance Music Marquee, and the Comedy Lounge.

Tickets are on sale at SISTIC (www.sistic.com.sg / (65) 6348 5555). All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available.

For more information, visit www.beerfestasia.com.

AsiaOne is the official online media partner for Beerfest Asia 2016, for more stories on the event, click here.