If you encounter someone standing on a high ledge pondering suicide, don't whip out the phone camera - talk to them, however briefly.
Those few minutes could be enough to change the suicidal person's mind, Thailand's Mental Health Department director-general Dr Boonreung Traireungworawat said on Monday.
His comments followed the suicide last week of a teenager in Si Sa Ket, whose fatal leap was recorded and the clip shared online.
People need to know how to handle situations like this better, Boonreung said. Offering help should be the common response, not taping the suicide. Making a video is just delivering a second blow to the distraught person and will hurt his family too, he said.