In Japan, rent a middle-aged guy for listening ear, helping hand

Japan is well-known for its wide and quirky variety of escort services such as host clubs, maid cafes and hostess bars.

Tokyo's latest rental service offering, "Middle-Aged Guy Rental," is perfect for anyone who wants a helpful, mature fellow to lend an ear or helping hand.

An older, more experienced man is willing to grant your requests for just 1,000 yen (US$10) an hour.

The Ossan Rental has two older guys in their roster so far, whose suggested specialties include a buddy to play games with, a conversation partner, someone to run errands for you, or just a nice companion to go shopping with and while away the time.

The two middle-aged men are none other than 46-year old Takanobu Nishimoto, a native of Osaka and college lecturer in fashion and styling, and Mikio Sendou, former baseball player & current sports commentator from Gifu Prefecture.