TOKYO - A Japanese zoo is trying to do the impossible - improve the image of cockroaches, putting on an exhibition of one of the world's most hated insects.
With a whopping - and disgusting - 4,000 species around the planet, the hardy creature can survive almost anywhere, but is most commonly encountered by city-dwellers in grubby corners of the kitchen, or roaming around the floor at night.
Staff at Shunanshi Tokuyama Zoo in Yamaguchi, western Japan, say the cockroach gets a bad press, and actually performs a vital job.
"They have such a negative image," a zoo spokeswoman told AFP. "But they're actually playing an important role in the food chain." Important, but not very pleasant-sounding: eating rotting carcasses and dead plants on forest floors.
One highlight of the exhibition will be a five-way race among cockroaches, where visitors can watch the worryingly speedy bugs whizz down a track.
If that's not entertainment enough - hard to credit - the zoo is offering the chance to get your hands on a Madagascar Hissing Cockroach, which can grow as long as 7 centimetres (two-and-a-half inches).
No need to worry about this, though, assures the zoo - Madagascar Hissing Cockroaches can't fly. But they can hiss.
The exhibition has around 200 creatures from a total of 15 species on display, and is already proving popular, the spokeswoman said, adding 70 to 80 percent of visitors are stopping by.