The Celebrity Food Critic
Mr Bondan Winarno believes he has a good recipe for political success. While other candidates make big promises about reforming education, reducing corruption or helping the poor, he thinks the way to get a person's vote is through the stomach.
The TV food critic-turned-politician is promising to improve nutritional standards, have stricter monitoring of canteen food in schools, and encourage more home-grown produce when out canvassing for votes.
"I have approached many of the mother-type voters. I could easily get them interested in what I'm talking about," he says.
Mr Bondan, 63, is leveraging on young mums interested in what is best for their children - which happens to his forte: food.
His popular television programme Jalan Sutera (Silk Road) has him travelling across Indonesia tasting the country's diverse culinary traditions.
Mr Bondan started out as a journalist writing for various publications including Indonesia's largest daily Kompas and largest magazine Tempo, before his passion for food took him down a different path.
He now has 428,000 Twitter followers and is hoping to make yet another career switch - vying for a seat in Jakarta for the nationalist Gerindra Party, which is led by former army special forces general Prabowo Subianto.