Top 10 social media events of 2015 in China

PHOTO: Internet screengrab

Spring Festival meme

During this year's Spring Festival holiday, a photo showing a couple of street cleaners holding up a sign to ask young people to buy fewer firecrackers so they could return home earlier before the holiday went viral. The couple's plea kicked off a meme online and the original photo gathered quite a following. And the topic has since been viewed more than 1.38 million times on Sina Weibo.

The couple's plea kicked off a meme online and the original photo gathered quite a following. And the topic has since been viewed more than 1.38 million times on Sina Weibo.

RELATED: Spring Festival meme goes viral on social media


The completely made-up onomatopoeia took Chinese Internet by storm since appearing online on Feb 24, and generated hundreds of thousands of hashtags and conversations.

It turns out that the character was created by Jackie Chan describing the particular effects of Bawang organic shampoo in a commercial back to 2004. "Make your hair go 'duaang' Very black! Very shiny! Very soft!" Chan says in the ad.

Because there was no existing Chinese character for the buzzword, some creative Internet users stacked the characters for "Jackie" and "Chan" to represent duang.

RELATED: Chinese professor punishes tardy students by making them write 56-stroke character 1,000 times

What colour is the dress?

In February, when a photo of a dress was posted online, it confounded the world as Internet users went nuts over its colour: While some saw it as white and gold, others believed it a blue and black, a few people even saw one interpretation and then switch to the other.

The argument lasted until scientists gave us the answer: Our perception of colour depends on interpreting the amount of light in a room or scene. So it's all about the way your brain is programmed to understand light - and whether you're a night or day person.

RELATED: Black and blue vs white and gold: What do you see?

Brother Orange

In February, a man dubbed "Brother Orange" who had taken selfies on an iPhone in China became an online celebrity after the images appeared on the phone of a person living in the United States.

It turned out that the American had lost the phone last year, and the handset found its way onto the secondhand market in China and ended up with Brother Orange.

The two finally met with each other and this International social media phenomenon has blossomed into a bromance story.

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10-character resignation letter

Gu Shaoqiang, a middle school teacher in Zhengzhou, Henan province, caused a buzz on Chinese social media for her 10-character resignation letter in April - "The world is so big, I want to explore it."

It later turned out Gu quit her job because she met the love of her life and settled down in Chengdu, Sichuan province.

RELATED: Teacher's brave resignation leads to marriage

Train dual: 'Floral prints' vs ' Frying omelette'

Since superstar Rihanna's wore a canary yellow dress at the 2015 Met gala on May 4 in New York, the dress has been widely ridiculed online, with many photoshopped pictures of its long and wide trail into a pizza and a frying omelette.

Coincidentally, when Chinese actress Zhang Xinyu wore a traditional Chinese floral printed couture at the 68th Cannes Festival, it lit up the whole Internet. One Internet user even posted some pictures of the hit movie The Avengers mixed with the floral prints which made the heroes look fashionable.

RELATED: Rihanna, Miley Cyrus set tongues wagging at charity gala


Chinese actor Li Chen posted a photo with actress Fan Bingbing on his Sina Weibo captioned "We" in May, as an announcement of their relationship to the public.

The news was read by 420 million Internet users and the whole Internet began emulating the couple by posting their photos with the same word. The UN's official Sina Weibo even posted a photo of United Nations Secretary-General Ban Ki-moon and his wife, with the caption 'We'.

RELATED: Fan Bingbing and co-star confirm their romance online

Belly button challenge

In June, a trend known as "belly button challenge" - to show how slender your figure is by touching your belly button by reaching behind your back and around your waist - took off on the Chinese social media.

With thousands of Internet users posting their successful or unsuccessful photos to show off their bodies, the challenge received 170 million hits within one day since its launch.

RELATED: Chinese social media trend: Touching your bellybutton around your waist

Fitting-room sex video

A video clip shot on a smartphone showing a couple having sex in a fitting room of Uniqlo, a popular fashion retailer, in Beijing's Sanlitun area went viral after being uploaded on the Internet on July 14.

The one-minute video, reportedly been shared millions of times on social media platforms such as Weibo and WeChat, sparkled a ethical and legal debate.

The video was soon taken off by major websites and six people involved in the case were held by police.

RELATED: Couple in Uniqlo sex video recount incident differently's verification security test

As the annual Spring Festival travel peak, known as Chunyun, approached, online tickets buyers felt upset as the, the only official website allowed to sell train tickets, adopted a verification security test in which the users needed to click certain pictures among the eight images to log in.

It was supposed to be easy, but due to the fuzzy images travelers struggled to answer the questions correctly.

Frustrated Internet users edited a series of verification pictures to ironically mock the system for failing to do the job that quickly become an Internet meme.

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