By the Way... 2014, the cyber year

We have officially entered the New Year, and knowing more about a plausible challenge to be encountered is indispensable.

Each has his or her own challenges. The problem is not if they are big or small, but whether we take up the gauntlet or not.

Like it or not, we will see politics hit rock bottom in 2014. The country's political engine is heating up owing to the fact that it is a year of legislative and presidential elections, in April and July respectively.

The escalating political climate in the New Year goes hand-in-hand with greater use of new media to bolster the political dynamics.

A major feature of 2014 will be large-scale utilization of the Internet for political campaigning - making this year eligible for the title of the Cyber Year. It will expose opposing talents - and shows of power - between the Facebook generation and the Google generation, each has distinctive characteristics.

Facebook users may lend entertaining colour to social media marked by their narcissistic conduct when uploading images and updating status. This bent spurs Facebook users to display and explore most of their private domains following their passion for permissiveness.

With this permissive facet being dominant, Facebookers frequently identify the social media they use as a venue for entertainment rather than empowerment.

Judging from its peculiarity, Facebook fits politicians who aspire to strong political personification. Buttressed by much room for self-exposure, legislative and presidential candidates might make use of Facebook for self promotion in a speedy manner without fear of financial barriers.

Though it attracts users through its communicative approach, with the comment board being the favourite, Facebook remains a means of monological traffic. It is pretty much the same as a notice board, where people simply read and are served with one-way information.

It is very likely that many politicians will link Facebook to the success of their political agenda in 2014. Not simply does Facebook provide politicians with far-reaching target voters heedless of place or time, it also plays a pivotal role in winning voters' hearts through its power of brainwashing.

In spite of the sharp criticism of the permissiveness and brainwashing traits of Facebook, individual politicians gain more from it for their political interests.

Such is not the case with the Google generation.

Google enthusiasts - if I may call them so - are clusters of people counting on the power of research. They believe that the Internet is an unlimited source of information. Instead of indulging in mere entertainment like Facebook, Google enthusiasts explore every avenue to make Google, with its vast search engine, a medium of empowerment. To them, Google is a mobile dictionary and an ever-present encyclopedia with which they may get in touch.

Responding to the political complexity of 2014, smart politicians will grasp the importance of Google since this is where citizens will seek data, facts and statistics about legislative and presidential hopefuls.

While Facebook is inclined to supply one-way information on candidates by means of the brainwashing method, Google goes beyond this by bringing anything concerning the candidates to light through brainstorming.

Politicians' reliance on the brainstorming method of Google's search engine will be instrumental in pushing them to meet the public demand for multiple, fair and honest details about them as legislative and presidential candidates.

Authentic politicians and statesmen should really come to realise that sticking to Google rather than Facebook is a factor in the development of integrity where voters are able to know, assess and evaluate them as candidates.

Their commitment to enriching the public through open-mindedness and transparency is workable as diverse members of society are free to access their prospective leaders from many sources, factoring in knowledge gleaned from the Internet.

Despite their striking distinctiveness, Facebook or Google will both contribute to the virtual political battle in 2014 as voters may prefer the online community to that of the offline world when it comes to expressing their political voices and alignments.

So I guess it's no harm to prepare for your Internet connection to slow, or to be overwhelmed by the political flavor of your Facebook wall or the frequent pings on your cell phones with every new tweet in 2014.