As Chinese across the world get ready to celebrate the Year of the Pig, in Muslim-majority Malaysia some shopping centres and brands are sidestepping outright representations of the animal to avoid upsetting cultural sensitivities.
Usually shopping malls mark festive occasions with elaborate decorations and attractions, drawing snap-happy crowds - but this year, pigs are off the menu.
Paradigm Mall, a shopping centre in suburban Petaling Jaya, is instead prominently featuring Japanese cartoon icon Doraemon in its decorations, with more than 30 life-size figurines on display.
"We are a neighbourhood community mall which primarily serves the needs of families and the surrounding communities. Hence, all our decorations and activities centre around kids and families as we tie this closely to Chinese New Year culture and tradition. We also ensure that all local council rules and regulations are adhered to," said Paradigm's advertising and promotions group manager Joanne Lee.