AsiaOne enters into content and sales partnership with LifestyleAsia.com

AsiaOne (www.asiaone.com), the premier aggregator of local, regional and international news from Singapore Press Holdings (SPH), has entered into a content and sales partnership with LifestyleAsia.com to enhance the luxury lifestyle content on AsiaOne.

Readers of AsiaOne can now get even more news and inside stories of the exquisite high life, as the new content partnership enables them to visit LifestyleAsia.com directly via AsiaOne's landing page, giving them instant access to exclusive luxury lifestyle content in Asia, which is updated daily by LifestyleAsia's expert city editors in Hong Kong, Singapore, Bangkok and Kuala Lumpur. Select content from LifestyleAsia.com will also be published on AsiaOne's homepage.

Under this partnership, SPH's strong sales force will sell advertisements on behalf of LifestyleAsia.com to SPH's clients. LifestyleAsia.com will continue to service its own existing luxury clients.

SPH will also bundle LifestyleAsia.com with AsiaOne.com and other SPH titles such as the digital editions of The Straits Times and The Business Times, in order to offer clients an even wider audience, not just in Singapore but also in Hong Kong, Malaysia and Thailand.

Mr Richard Nilsson, founder and director of LifestyleAsia.com, said: "We're excited about this partnership which will dramatically increase the reach and exposure for our rich content offerings, not just for Singapore but also the rest of Asia. This will further strengthen our first-mover advantage and subsequently our positioning as the pioneer and leader in Asia's online luxury lifestyle publishing space."

Ms Tan Su Lin, Deputy Head, Digital Division, SPH, said: "SPH Digital Division is pleased to collaborate with LifestyleAsia.com to engage the sophisticated and high net-worth audience in the online luxury media space. LifestyleAsia.com's pioneering position in publishing luxury lifestyle content complements AsiaOne's rich content to satisfy readers' appetite locally, as well as in the region. With this partnership, SPH Digital Division is well-positioned to provide the ideal platform for luxury advertisers to capture the affluent online users in this exclusive space of luxury living, fashion, travel, dining and entertainment."