Attractions reaching out to S'poreans

We thank Mr Satish Khattar for his invaluable feedback ("Birthday 'present' Singaporeans will welcome"; Jan 13).

Entry to the museums under the charge of the National Heritage Board is free for Singapore citizens, and virtually all our attractions participate in some form of resident promotions and differentiated pricing through banks, credit cards, grassroots organisations and community groups.

Therefore, in many ways, our attractions are already practising preferred pricing and promotions for Singapore residents.

As part of SG50 celebrations, all attractions are supporting various efforts to reach out to Singaporeans, making 2015 a year to visit Singapore's attractions.

Some attractions even develop special events and holiday programmes to encourage repeat visits by Singapore residents. There are attractions that offer annual season passes, family packages and "staycation" promotions targeted at residents to help stretch their dollar and heighten their holiday fun.

In short, attractions have been giving special offers to Singaporeans all these years and, this year, we can see more of such promotions.

Kevin Cheong

Chairman

Association Of Singapore Attractions

This article was first published on January 31, 2015.
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