SINGAPORE: Star Media Group Bhd's Singapore-listed subsidiary, Cityneon Holdings Ltd, is gearing up to assemble Marvel's The Avengers in Singapore this October.
Known as the Marvel Avengers S.T.A.T.I.O.N. (Scientific Training And Tactical Intelligence Operative Network), the interactive exhibition would take up 20,000 sq ft at the Science Centre Singapore (SCS), said Cityneon executive director Ron Tan.
"The project took months in the making and we're confident it will bring about a unique experience," he said at a press conference yesterday announcing the launch of the exhibition.
SCS chief executive and Assoc-Prof Lim Tit Meng said the exhibition would run for four months and would be highly successful during its run.
"We're expecting 200,000 visitors for the Avengers exhibition," he said, adding that SCS attracted about 1.3 million visitors yearly.
Featuring Marvel characters Captain America, Thor, the Hulk, Black Widow and Iron Man, the S.T.A.T.I.O.N. will provide visitors with an interactive experience, whereby they can become recruits and interactively assemble in-depth knowledge on each of the characters in order to become part of a combat support network for The Avengers team.
The entertaining and educational exhibition has been curated around S.T.E.M. (Science, Technology, Engineering and Mathematics) in partnership with NASA, the Science & Entertainment Exchange (a programme of the National Academy of Sciences), Neuroverse, JPL and Gamedesk.
Star owns 53% of Cityneon, which in turn owns Victory Hill Exhibitions Pte Ltd (VHE), the company that has the rights to exhibit characters from the Marvel and Avengers series.
VHE holds the rights to operate, market and promote the Marvel exhibits for display in museums and science centres or other similar venues.
Cityneon recently raised about S$22mil to fund its expansion plans in China as well as increasing share liquidity.
A portion of the shares that were placed out had been taken up by Chinese media giant CMC Holdings.
In November last year, Cityneon signed with US-based Hasbro Inc and Hasbro International Inc to secure the exclusive global rights to display the highly-popular Transformers characters using revolutionary technologies such as 3D, robotics and multimedia.
The company which currently has shows in Paris, will open its shows in Las Vegas for the Marvel characters later this month and start the Transformers show in Las Vegas towards year-end.
Meanwhile, VHE is in the midst of sourcing licensing rights for a third franchise that could be launched in 2018, and is on track to open four travelling and permanent Marvel and Transformer exhibitions globally this year.