What is So Shiok doing in the middle of an industrial area in Paya Lebar?
Surprise, but this is where you will find the best Louisiana-styled sea food boil in Singapore.
And because the location is somewhat obscure, rent is cheaper as well, and the savings are passed on to the customer.
According to the owner, Mr Malcolm Hong, prices at The Boiler are cheaper than many other restaurants with the same concept in Singapore.
Said Mr Hong: "If you compare us with the competitors, you will realise our prices are easily 15 to 20 per cent cheaper.
"Effectively, (the reason) we are able to give the value, it is because of the lower overheads that we have in terms of the rent.
"I gave up 12 years of my career in banking, for something that is no guarantee, but then again it's really about the passion, our ambition, and dream to actually own a restaurant, so there we go, the rest is history.
Must-tries: Fish & Chips, Boston Lobster in Garlic Butter Sauce, Boiler's Bombdiggity Bag
The Boiler Louisiana Seafood & Beer 18 Howard Road, #01-06 Novelty Bizcentre Singapore 369585
Tel: 6635 1285
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