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Honor Goes Global to Vietnam, Bringing Trendsetting and Innovative Products for the Young Generation

Honor Goes Global to Vietnam, Bringing Trendsetting and Innovative Products for the Young Generation

HO CHI MINH CITY, Vietnam, March 5, 2018 /PRNewswire/ -- Founded in 2013, Honor, the young, fun and innovative smartphone brand is looking to grow its global footprint in Vietnam. Pioneering in creating unique product experience for young generation, Honor is constantly pushing the boundaries of product innovation in terms of performance, value, and aesthetics. To celebrate the entry to Vietnam, Honor will be holding a grand launch event in Ho Chi Minh City on March 7th, coupled with the release of the two new state-of-the-art products that embody quality yet price-competitive devices for the young generation.

"Vietnam is one of our key targeted markets in South East Asia. As a customer-centric brand, Honor is constantly brining new technology and offering unrivaled products packed with trendy and fun features to our users. We are hoping to share the best product and brand DNA to the consumers in Vietnam," said Akin Li, President of Honor South East Asia.

According to the latest data from Sino Market Research, an independent market research institute in China, Honor has surpassed all e-brand smartphone players from January to December in 2017 in terms of both sales volume and revenue, with shipment volume at almost 55 million, and sales revenue at CNY79 billion (over US$12 billion). Honor placed strong emphasis on quality and innovation, and has always been investing heavily in R&D so as to offer more products of great value to customers worldwide. Looking into the future, Honor will further develop both domestic and overseas markets and spare no effort to enhance the everyday mobile experience of the consumers.

On the upcoming event, one of the highlighted products is the Honor 7X, which is designed for gaming enthusiasts. Its FullView Display and other rock-solid specifications is your ultimate gaming phone for this year. Honor 7X topped the Amazon bestsellers list after three days on sale in US.

Another secret weapon that Honor is bringing in this time is the Honor 9 Lite, a fashion icon designed for the beauties. Coupled with dual-lens 13MP + 2MP cameras on both the front and back, it is truly a must-have for the ones who love fashion and trendy lifestyle.

The launch event will be also joined by a number of exciting Honor's partners, including VNG, the distributor of the popular battle royale game Rules of Survival; IGG, distributor of real-time strategy game Lords Mobile and action-packed game inspired by manga series Honkai Impact 3; and Bigolive, the trendy and popular live-stream app beloved by young generation. Please click the link to enjoy the event livestream at 14:30 on March 7, 2018: https://www.facebook.com/HonorVietnam/

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:

https://www.facebook.com/honorglobal/ 
https://twitter.com/Honorglobal 
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https://www.youtube.com/honorglobal

For media enquiries, please contact:

Reed Li,
Burson-Marsteller
+852 29636719
Reed.Li@bm.com

Alice Du
+852 29636767
Alice.du@bm.com

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