74% of Filipino Travelers Prefer Scenic Domestic Getaways

agoda's Travel and Tech Study finds that Filipinos prefer domestic travel to Manila, Cebu and the Boracay Islands for scenic getaways

MANILA, Philippines, Oct. 11, 2017 /PRNewswire/ -- Whilst there is an enormous variety of travel opportunities in the Philippines, the wealth of scenic getaways has grabbed the attention of Filipino vacationers. According to agoda's Travel and Tech Study, Filipino vacationers prefer to explore their own country's natural wonders, with 74% of millennial Filipino travelers identifying it as a top holiday priority.


Travel Experience



Nature and Scenery



Food and Dining



Sun, Island and Beach


74% of Filipino Travelers Prefer Scenic Domestic Getaways
74% of Filipino Travelers Prefer Scenic Domestic Getaways

This is demonstrated by destinations such as Cebu, the Boracay Islands and Palawan, emerging as some of the most popular travel spots.


Top Destinations for Filipino Travelers


Manila, Philippines


Cebu, Philippines


Boracay Island, Philippines


Palawan, Philippines


Hong Kong


Baguio, Philippines




Bohol, Philippines


Tagaytay, Philippines


Davao City, Philippines

Filipino cuisine, with its rich heritage and plethora of cultural influences, has also sparked the interest of Filipino travelers with 73% looking to enjoy dining experiences during their travels.

The two international locations to make the top 10 destinations were Hong Kong and Singapore, in fifth and seventh place respectively, also well known for their rich dining offerings and unique metropolitan landscapes.

Andrew Edwards, agoda's Global Director for Brand and Communications, said: "Young Filipinos are traveling more and more to get the richest travel experience they can. They're keen to get off the beaten track. agoda offers over a million accommodation options and best price guarantee to support the growing demand for travel amongst Filipino millennials."

74% of Filipino Travelers Prefer Scenic Domestic Getaways
74% of Filipino Travelers Prefer Scenic Domestic Getaways

About the research

The quantitative online survey was commissioned by agoda, with responses from 1,154 Filipino respondents aged 18-64. Data was collated between 27 February and 17 April 2017.  The top ranked destination data is based on agoda's own booking data from January through August 2017.

About agoda

agoda (Nasdaq:PCLN) is one of the world's fastest-growing online travel booking platforms. agoda is committed to delivering the best holidays, at the best prices. With a network of over one million accommodation properties, including apartments, villas, homes, and hotels backed by over 15 million real traveler reviews, agoda helps other travelers find and explore new experiences in new destinations. Established in 2005, the start-up quickly expanded in Asia and was acquired in 2007 by the Priceline Group -- the world's largest seller of rooms online. agoda is headquartered in Singapore, with offices in major cities across over 30 countries.

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Mutant Communications

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