Global hotel management chain AccorHotels is seeking to operate a total of 200 hotels in Indonesia by 2020 on the back of the country's rapid development.
At the end of 2016, the company was managing 106 hotels, an increase of 11 units compared to 2015.
"We aim to have 200 hotels in Indonesia by 2020," AccorHotels Malaysia-Indonesia-Singapore chief operating officer Garth Simmons said in Makassar on Saturday after launching its latest addition, Ibis Styles Makassar Sam Ratulangi.
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In 2017 alone, it plans to open between 15 and 20 new hotels, five of which will be located in the eastern part of Indonesia, mostly on Sulawesi.
The chain is planning to make Sulawesi its eastern hub to help expand operations to the other parts of the country, especially Papua.
"Frankly, we really want to expand to Papua, but we have to strengthen the distribution network first," Simmons said.
In 2016, the group had a 70 per cent average occupancy rate, with Bali and Jakarta as its strongest bases, where the rate reached 90 per cent.
The Sumatra region has a 70 per cent occupancy rate, while eastern Indonesia had around a 55 per cent occupancy rate.