Acorn International Expands E-Commerce Channel, Sees Strong Growth of Babaka-branded Products in the Third Quarter of 2018

SHANGHAI, Oct. 16, 2018 /PRNewswire/ -- Acorn International, Inc. (NYSE: ATV) ("Acorn" or the "Company") today announced that sales of its Babaka posture correction products increased significantly year-over-year in the third quarter of 2018, exceeding internal forecasts as the Company expands its presence in the e-commerce channel.

With almost a twenty-year history, Acorn's popular Babaka posture correction products are a trusted brand for adults and children seeking high-quality back and shoulder support. Babaka in recent years has been sold primarily through B2C e-commerce in China. In the third quarter of 2018, Acorn's Babaka expanded its distribution to additional online B2C e-commerce platforms and overall saw stronger than expected revenue growth, reaching recent historical highs.  The Company expects to release its consolidated results for the third quarter of 2018 before the end of 2018. 

Acorn's CEO and President, Mr. Jacob A. Fisch commented, "During the third quarter, Acorn continued to emphasize the e-commerce channel and focused on leveraging its 20 years of expertise as a leading direct marketing company in China. I am thrilled with our team's execution in driving the continued growth of the Babaka brand, and we expect this strong momentum to continue as we incorporate more online selling platforms and introduce new products and product line extensions over time."    

About Acorn International, Inc.

Acorn International is a leading marketing and branding company in China, leveraging a twenty-year direct marketing history to monetize brand IP, content creation and distribution, and product sales, through digital media in China. Previously the leading TV infomercial company in China, Acorn today has three divisions support its growth: 1) Product Division, 2) Content Division, and 3) Influencer Management Division.

In the Product Division, Acorn sells product primarily through e-commerce channels in China, as well as through offline distribution and outbound marketing. In the Content Division, Acorn monetizes content. Specifically, in the Content Division, Acorn has redirected its direct marketing know-how to digital media in China, launching Acorn Streaming, which is primarily focused on live streaming and pre-recorded video content creation and distribution. In the Influencer Management Division, Acorn brings, through the creation of digital social content, the best U.S. celebrity talent and brands to China, representing their in-country digital presence. For more information visit

Safe Harbor Statement                     

This news release contains forward-looking statements. These statements constitute "forward-looking" statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "anticipates," "believes," "estimates," "expects," "future," "going forward," "intends," "outlook," "plans," "target," "will," "potential," and similar statements. Such statements are based on management's current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties, and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance, or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties, or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

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