Advertisers rank AsiaOne among top news websites

SINGAPORE - Advertisers and marketers have ranked AsiaOne as one of their most preferred platforms to run digital media campaigns.

The Singapore Press Holdings' (SPH) website was ranked third most preferred news website in the most recent Digital Media of the Year survey by trade magazine Marketing. AsiaOne has remained in the top three spots every year since the inception of Marketing magazine's survey.

Adrian Tay, Supervising Editor of AsiaOne, said: "We are most pleased that AsiaOne continues to be in the top of advertisers' and readers' minds. In the new year, we have put in place a new leadership team for AsiaOne to bring the site to further heights".

Karen Lim, who has held portfolios such as MyPaper Lifestyle Editor, AsiaOne News Editor, Lifestyle Editor and most recently Mobile Editor, will be taking over the helm as Editor, while seasoned SPH journalist Sujin Thomas will also be coming onboard as Deputy Editor.

"We will also be focusing a lot on engaging readers' personal media spaces," Mr Tay added.

"Simran Panaech, who most recently led AsiaOne's news team, will now be leading the charge for digital platforms outreach as AsiaOne's Digital Platforms Editor," he said.

"Advertisers and readers can look forward to more exciting offerings in 2016".

A total of 750 industry professionals participated in this survey, including decision makers and director-level marketers.

Almost 96 per cent of client-advertiser respondents were manager-level decision makers and above, with 14 per cent from the most senior ranks.

Advertisers from major banks, FMCG companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies were among those polled.

SPH and SPH Magazines' websites ranked top in the Business & Finance, Women, Tech and Cars categories, as well as among the favourites in the Men, Luxury and News categories.

SPH's financial daily The Business Times' website was ranked advertisers' most preferred website in the Business & Finance category, while The Straits Times' and AsiaOne's websites were ranked second and third in the News category.

In the Cars category, sgCarMart took first place while print magazine Torque's website was placed third.

Websites HerworldPLUS, Cleo and HardwareZone topped the Women and Tech categories.

Men's Health and The Peak were both in second placing in the Men and Luxury categories.

Mr Julian Tan, Head of Digital Division, SPH, said: "We are pleased with the survey results as this is a solid representation of the advertisers' and clients' preferences and choices. SPH Digital will continue to innovate and lead in the digital space."

Results of SPH and SPH Magazines' websites at the Digital Media of the Year survey

Business & Finance: The Business Times (#1)
News: The Straits Times (#2); AsiaOne (#3)
Cars: SgCarMart (#1); Torque (#3)
Women: herworldPLUS (#1); Cleo (#2)
Tech: Hardwarezone (#1)
Men: Men's Health (#2)
Luxury: The Peak Online (#2)