Sees near 200 Percent YoY Increase in Buyer Participation During "Super September" Promotion

HANGZHOU, China, Oct. 9, 2017 /PRNewswire/ -- Leading global trading platform, a subsidiary of Alibaba Group, reported a near 200 percent year-over-year increase in the number of buyers who participated in its 2017 "Super September" promotion launched on September 20, which has more than five million products for from 50,000 suppliers across 26 sectors.

The number of participating buyers from developed countries and regions such as Europe and the U.S. has increased by nearly 50 percent in one week while that from emerging markets, including Mexico and India, accounted for 45 percent and 30 percent of total sales volume respectively.

In terms of transactions, consumer electronics, home and garden, fashion and machinery were the most popular product categories during this year's "Super September" promotion, with the mechanical sector receiving large order volume.

In addition, the number of buyers who used the inspection service through's Trade Assurance Service Purchase Contract during the 2017 "Super September" promotion increased 60 percent year-over-year. The Trade Assurance Service Purchase Contract is an online free service provided by to secure orders and reduce risks associated with shipping and product-related quality disputes.

"'s Trade Assurance service has helped us create mutual trust with buyers on quality production and on-time delivery," said Lucy Lee, sales manager of Aroma Du Monde, a candle manufacturer who received more than five orders per day during's "Super September" promotion.

"The fruitful results of this year's 'Super September' show that a third-party insurance service can significantly help small and medium-sized businesses (SMBs) like Aroma Du Monde create effective and efficient cross-border business opportunities online," said Zhang Kuo, General Manager of

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Founded in 1999 as the first business unit of Alibaba Group, is the leading platform for global trade that aims to make business easy anywhere which recently celebrated its 18-year anniversary. The platform's services cover all aspects of trade, including providing suppliers with tools that help reach a global audience for their products and helping buyers get product information and find suppliers in a fast and efficient way. It serves millions of buyers and suppliers from over 200 countries and regions around the world.

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