B Infinite Enhances Customer Engagement With Netcore's Smartech

KUALA LUMPUR, Malaysia, September 6, 2018 /PRNewswire/ --

Netcore Solutions announced that B Infinite implemented its Smartech Marketing Automation Cloud to help them better manage customer engagements.

B Infinite expects Netcore's Smartech will deliver higher campaign ROI through targeted, personalized communication leading to increased customer engagement.


  • Cross-Channel Management & Unified View - The primary benefit of implementing the Smartech marketing automation cloud at B Infinite is its ability to manage and measure cross-channel customer communication. This will allow B Infinite to not only engage customers across channels through a single platform, but it will also provide them with a unified view of customer interactions across channels.
  • Customer-Journeys and Customer Engagement - With a unified view of customers and ability to engage across channels, B Infinite aims to reach their goal of delivering the 'The Right Message at the Right Time' and on the right channel based on customer profile and behaviour. Plus do this efficiently through automation and pre-mapped customer journeys.
  • Ease of Use - One of the important positives for B Infinite was the user-friendly nature of the Smartech UI. The UI coupled with responsive templates and drag and drop features would help speed of deployment and adoption.
  • Expert Support - The value-added support from Netcore's marketing technologists will help enhance the partnership team with best practices, content optimization, and consulting on customer journey workflows.

Speaking about the implementation Grace Pak, General Manager, BLoyalty Sdn. Bhd. B Infinite, said, "By partnering with Netcore, our customer engagement has become more sophisticated and intimate while delivering improved marketing ROI. Smartech is a marketer's dream come through."

Netcore's Senior Vice President, International Business, Saket Jha said, "Working with B Infinite is like working with many brands at once. B Infinite's diverse range of customer engagements helps us prove Smartech's capabilities and is an excellent next step for Netcore in the South East Asia market. We are excited to work with them and continuously deliver value to enhance their marketing outreach."

About B Infinite 

B Infinite is a premier multi-partner loyalty program in Malaysia. Through this platform, we help partners to manage customer relationship, increase sales and attract new customers using data driven insights to understand customer behaviour and create one-to-one conversation.

Members can earn BPoints within this eco-system of over 80 merchant partners nationwide. They can EARN BPoints and use it AS CASH to REDEEM their favourite items at over 4,000 locations e.g. Starbucks, Caltex, Tealive, Kenny Rogers Roasters, Krispy Kreme Doughnuts and many e-comm marketplace like Lazada, Shopee, 11thStreet and more.

For more information on B Infinite check their website https://www.binfinite.com.my.

About Netcore Solutions 

Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing. The first and leading Marketing Automation, Analytics and AI/ ML solutions provider in India, Netcore was established in 1997 by Mr. Rajesh Jain, an Internet pioneer. Netcore's Digital Marketing suite also includes Promotional and Transactional Email Marketing and Mobile Marketing.

Netcore serves a strong base of brands creating 10+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Headquartered in Mumbai, India, Netcore has offices in SEA, MEA, UK, and USA with an employee base of 500+ spread across 11 strategic locations.

For more information about Netcore visit https://netcore.in/ and for more information about Smartech visit http://www.netcoresmartech.com.

Contact Details
Yash Asher