Awarded "Most Influential Commercial Property Operator of 2017"
HONG KONG, Nov. 22, 2017 /PRNewswire/ -- On November 20, 2017, Beijing Capital Grand (1329.HK) ("Capital Grand" or the "Company"), the commercial property development arm of Beijing Capital Land (2868.HK) ("BCL"), was ranked 20th on the 2017 Top 100 List of China's Commercial Property Operators issued by one of China's leading real estate media outlets, Guandian.cn. Capital Grand received the highest ranking amongst Chinese outlets complex operators, underlining the Company's leading position in the industry. Capital Grand was also recognized for its rapid development and unique business model in 2017, and was awarded "2017 China's Most Influential Commercial Property Operator" in recognition of the Company's excellent achievements in China's commercial property market.
At the award ceremony, Mr. Feng Yujian, Executive Director and CEO of Beijing Capital Grand, gave a keynote speech on cross-segment cooperation. He noted that as the leader of China's outlet industry and a key proponent of the "no-border cooperation" concept, the Company has focused its development strategies towards providing services that transcend the borders of traditional retail stores and online marketplaces. One key initiative of the Company was the launch of "JU MAX", an e-commerce platform which features O2O integration of an online platform with physical outlets, such as the "JU MAX" experience store in Beijing Capital Outlets. As part of the "no-border JU MAX" strategy, the Company focused on innovating the traditional supply chain through the sharing of resources and integrating sales channels based on user demands. The Company made tremendous efforts to develop a great offline product mix that is appealing to consumers in order to drive sales and customer traffic, rolled out its "Outlets at fingertips" initiative, and also improved its customer management capabilities to provide customers with better services. On October 26, Capital Grand launched its sales initiative titled: "Outlets at fingertips: JU MAX on Double 11", featuring discounts and cashback for customers, on just the first day, online sales reached RMB12 million, marking a successful debut of the first e-commerce platform in China's outlet industry. Mr. Feng Yujian added that, "Based on our understanding of customer needs, we have developed a series of strategic steps to continue building a successful 'no-border cooperation' e-commerce platform for the future. I believe that our stock price in the capital market will have no upper limit."
Capital Grand has been very successful in terms of both business development and financial growth in recent years. The Company's flagship project, Beijing Capital Outlets, has maintained an annual sales growth of more than 30% since its debut four years ago, which is a growth record for the industry. In addition, for two consecutive years in 2015 and 2016, Beijing Capital Outlets was one of the top 10 companies in China's outlet industry and was also concurrently listed as one of the "Top 10 Business Brands in Beijing". As part of its ongoing growth initiative, Beijing Capital Outlets shifted its marketing approach from the concept of "Landmark Outlets" to promoting outlets as a micro tourism attraction, which has cemented it as an industry pioneer of innovative marketing. These efforts have proven to be effective, as Beijing Capital Outlets recorded an excellent sales performance of RMB53 million during the 2017 Labor Day holiday. Following this, Beijing Capital Outlets also debuted a large-scale promotional campaign named the "National Day 60-Hour Carnival" during the National Day Holiday beginning from October 1st. During the eight-day festival, Beijing Capital Outlets achieved sales of more than RMB121 million, and recorded customer traffic of over 1,500,000 and vehicle traffic of approximately 100,000. Both of these successful holiday promotional campaigns significantly enhanced the brand influence of Capital Outlets.
Beijing Capital Grand successfully held the grand opening of Hangzhou Capital Outlets in November 2017, which also marked the successful launch of "Version 2.0" of the Company's Capital Outlets. Hangzhou Capital Outlets is located in Fuyang District, Hangzhou, and covers a GFA of 110,000 square meters with over 2,000 available parking spaces. It is the fifth outlet complex launched by Capital Grand, following the projects in Beijing, Huzhou, Wanning, and Kunshan. On the opening day, Hangzhou Capital Outlets recorded customer traffic of over 90,000, and also achieved a record-breaking RMB12.93 million of opening-day sales. Hangzhou Capital Outlets features classical Italian-style architecture interplaying with the picturesque riverside scenery and the colossal glass dome that arches over the central plaza. Hangzhou Capital Outlets has become a new tourist attraction between the city of Hangzhou and the nearby Qiandao Lake.
On 14-17 November 2017, the world-renowned MAPIC 2017 international retail real estate show was held in Cannes, France. As the largest outlets operator in China, Capital Grand was invited to attend the first-ever Outlet Summit at the show. In particular, Capital Grand hosted a session named "Capital Grand Outlet Projects Showcase", which was attended by over 40 professionals from international brands, investment communities and leading companies. The event provided Capital Grand with a great opportunity to further connect with global commercial peers and expand its market profile.
Capitalizing on the growing consumption upgrade demand, Capital Grand has completed a rollout covering 14 cities in China, namely Beijing, Huzhou, Wanning, Kunshan, Hangzhou, Nanchang, Wuhan, Zhengzhou, Jinan, Hefei, Xi'an, Chongqing, Kunming and Changsha. Leveraging on its new leisure shopping model featuring leading outlet brands, competitive pricing, friendly atmosphere and a comprehensive customer experience, Capital Grand aims to become the most valuable outlets operator in China. With a global vision, a versatile and adaptable operational model, and the ability to scale and expand its platform in line with growing demand, Capital Grand is confident that it will continue to lead the development of the outlet industry in China.
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