Beijing Capital Grand's Fifth Outlet Opens in Hangzhou

HONG KONG, Nov. 14, 2017 / PRNewswire/ --

On November 11, 2017, Beijing Capital Grand (1329.HK) ("Capital Grand" or the "Company"), a commercial property development arm of Beijing Capital Land (2868.HK), celebrated the grand opening of the Hangzhou Capital Outlets, its fifth outlet project launched in China. The opening day was highlighted by a customer traffic/visitor flow of over 90,000 and record-breaking opening-day sales of RMB 12.93 million.

A shopping spree at the Hangzhou Capital Outlets by the Fuchun River
A shopping spree at the Hangzhou Capital Outlets by the Fuchun River

Located in Fuyang District, Hangzhou, the new Capital Outlets covers a GFA of 110,000 square meters with more than 2,000 parking spaces. It is the fifth outlet complex launched by Capital Grand, following the projects in Beijing, Huzhou, Wanning and Kunshan.

Hangzhou Capital Outlets features classical Italian-style architecture interplaying with the picturesque riverside sceneries. The colossal glass dome that arches over the central plaza, along with the opening design of commercial streets, invites admiration of its magnificent beauty. From the Renaissance-inspired landscaping to the unique "micro-tourism" experience, and from a diversified offering of brands to the spectacularly themed shopping environment, Hangzhou Capital Outlets represents a perfect interpretation of harmony between the city, architecture, commerce, culture and nature, and is set to be a new tourist attraction between the city of Hangzhou and the nearby Qiandao Lake.

Hangzhou Capital Outlets offers dazzling choices of first and second line international brands, while featuring a selected portfolio of affordable luxury and designer labels. Its three-storied structure is arranged into four sections: independent boutiques of global brands, sports spaces, kids' playground, and gourmet food area. The opening day also saw the launch of a wide range of brands, including the Chic Outlets Multi Brands Boutique, Nike, Adidas, Skechers, New Balance, Lacoste, Lancy, ERDOS, Geox, Rockport, and BASIC HOUSE, soon to be joined by Coach, Michael Kors, Red Valentino and G Givenchy.

Capital Grand owns and manages 14 outlets projects at the moment, making it a leading player in the industry in terms of projects deployed. Following the opening in Hangzhou, Capital Grand will soon unveil two more outlets in Nanchang and Wuhan, a reflection of its business development and capital premium, which is made possible thanks to its strategy of chained operations across major cities in China.

From an emerging player to an industrial leader, Capital Grand has remained committed to its steady development strategy of "Well-targeted Expansion and Lean Operations". Dedicated to optimizing consumer experience and the value of brand partners, and with a focus on delicacy management, the company has been leveraging big data and innovative technologies to improve its resource integration and capabilities for lean operations in terms of product standardization, tenant mix, business models and customer experience, in order to deliver a unique experience combining outlet shopping with leisure and entertainment, and set a new benchmark for the outlet retail industry.

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