SHANGHAI, March 26, 2018 /PRNewswire/ -- Jointly presented by DiningCity and American Express, the 12th semiannual "China Restaurant Week Spring 2018" will kick off from April 12th to 22nd. The event will be held across seven cities; Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hangzhou, and Suzhou, setting off on an 11-day culinary experience encompassing various Chinese and Western cuisines.
The 12th China Restaurant Week will introduce restaurants to a wide audience in order to attract more people into great dining experiences for an attractive price. Together with American Express, DiningCity has also organized 6 editions of the Elite Dining Week, an event focused on the best culinary experiences in existence. For the first time in history the two events will merge together in order to create a new menu category, the "Elite", featuring the most exclusive menu options.
Kenneth Lee, Managing Director of American Express China, said: "We are pleased to strengthen our partnership with DiningCity by combining the two most popular culinary events in China. Not only will it provide foodies with more delicacy options and better dining experiences, the upgraded China Restaurant Week will also offer American Express Card Members an exclusive privilege of priority access to tables earlier than others from March 28th."
The new Elite Category menu features Michelin-starred restaurants and local premium fine dining restaurants. Francky Semblat, chef of L'Atelier de Joel Robuchon said, "It's a great honor that we can present the Elite menu during Restaurant Week. The Elite menu not only represents the ultimate delicacy, but is also a brand new culinary experience incorporating creativity and elegance. We also expect that through this dining sensation, more and more people will be able to enjoy the ultimate delicacy and experience a unique stylish environment forged by us."
The comprehensive upgrade of this China Restaurant Week is not only reflected in the richer choices of menu. All the cuisines within every category are supervised by professional gourmets under strict quality control in order to taste the flavor origin of the food. The selection of materials is also more rigorous so that the innovative cuisines also look exquisite.
"We hope that this time's Chinese Restaurant Week could give everyone a sense of novelty in order to taste charms from different cultures through food. In order to provide a more serene culinary experience, our team has reviewed more than 800 menus one by one to ensure each diner receives the full experience: enjoying delicious delicacies at unbeatable prices." said Toine Rooijmans, the co-founder of DiningCity.
China Restaurant Week is famous for capturing the hearts of diners through premium dining experiences, and has remained one of the most sought-after events since its inception. This edition is no exception, covering more than 450 restaurants from Michelin-starred restaurants to high-quality local restaurant participants. This edition also features many new restaurants such as Galleria, Canton Table, The Pine At Rui Jin, and more.
There are 4 fixed price categories to choose from,
Elite: Price determined by restaurants
A: Lunch: RMB 138 / Dinner: RMB 278
B: Lunch: RMB 108 / Dinner: RMB 188
C: Lunch: RMB 68 / Dinner: RMB 108
The event will kick off from April 12th to April 22nd, 2018. American Express Card Members will be granted an exclusive set of privileges including access to priority booking from March 28th. Public booking will begin on April 4th and must be made through the official event website: www.restaurantweek.cn. The WeChat mini program will also be launched at the same time to simplify the reservation process.
About China Restaurant Week
China Restaurant Week is organized by DiningCity, a world famous online dining guide and restaurant reservation platform (http://www.diningcity.cn). It is held twice a year in many popular cities like Shanghai, Beijing, Guangzhou, Shenzhen, etc. The Restaurant Week has quickly become China's largest restaurant event with the participation of more cities like Hangzhou, Suzhou and Chengdu.
About Elite Dining Week
Elite Dining Week was co-founded by DiningCity and American Express in 2015. The semiannual culinary event focuses on fine dining experiences at an appealing price at top-ranking restaurants in six domestic cities, such as Shanghai, Beijing, Guangzhou, Shenzhen, etc.
DiningCity.cn, an online bilingual guide for premium restaurants, launched its Asian edition first in Singapore as early as 2007 and initiated official websites for Hong Kong and Mainland China in 2008 and 2009 respectively. Consumers can locate, via DiningCity.cn, restaurants to their tastes by searching with key words such as price, cuisine, location, and make real-time online reservations 24/7. Each independent page bilingually presents menus, and even the introductions and evaluations of food from diners with pictures. Users could conveniently select the proper restaurants at any time according to their moods and personal tastes without the needs of going out. Now, DiningCity has established more than 25,000 well-selected member restaurants while more than 350 top member restaurants in Greater China.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Since 1997, American Express has collaborated with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide.