China's Launches Canadian Pavilion for Imported Pet Food

CHONGQING, China, May 21, 2018 /PRNewswire/ -- Canada's Ambassador to China, John McCallum, visited the headquarters of, China's leading e-commerce platform for pet products, to meet its CEO, Yu Xiao, and celebrate the launch of the "Canadian Pavilion" -'s first pavilion. During the ceremony, also sign strategic cooperation agreements with a number of Canadian pet food brands such as Orijen, NOW Fresch, Nutram, Legacy, and Lotus as well as renowned bakery brand Darford. The deeper cooperation enables and Canadian brands to work together to develop and introduce more products to better serve Chinese pets.

Canada’s Ambassador to China, John McCallum, visited the headquarters of during the opening ceremony of Canadian Pavilion.
Canada’s Ambassador to China, John McCallum, visited the headquarters of during the opening ceremony of Canadian Pavilion.

The opening of the Canadian Pavilion on heralds a new era for China's pet industry, when consumers are increasingly embracing global brands. It is also the start of's new business model, as more national "pavilions" will be launched for the United States, Australia, New Zealand and countries in Europe.

"We are privileged to welcome Ambassador McCallum to the launching ceremony of's first international pavilion. This marks the beginning of a new era for the company and our industry," CEO Yu Xiao said. " is a leading company in China's pet food industry, and the pavilion model will help meet demand from China's increasingly brand-conscious pet-owners by providing an official channel for quality, imported products. Through this strategy, is creating a platform that benefits consumers, foreign brands, as well as the company itself."

China's rapidly-growing pet food market has caught the attention of McCallum, a veteran politician, economist and diplomat, who has been seeking to boost Canadian export business to China since January, when he was appointed as Ambassador to China. This wish brought McCallum to, the second stop of his trip to Chongqing, where is headquartered.

Through, Canadian and other global brands will have direct access to China's booming pet food market, which is enjoying annual double-digit growth. China is ranked third in the world for dog owners, with more than 27 million dogs as pets. Almost 7% of Chinese households have owned dogs, while around 2% have owned cats.


Launched in 2009, is an independent e-commerce platform launched by Chongqing Epet Technology Co., Ltd. It now sells more than 30,000 pet products consisting of 748 brands with 5 million registered users and 100,000 daily active users.

For more information, visit:

Photo -