Citroen and Remax join forces with OBOR Education Holdings Limited to make European Markets accessible to Chinese Entrepreneurs

HONG KONG, April 11, 2018 /PRNewswire/ -- World-renowned automobile maker, Citroën and Real Estate Agency, Remax have entered into a collaboration with Hong Kong's OBOR Education Holdings Limited to provide Chinese entrepreneurs with insights on how to invest and conduct business operations in France and Portugal.

OBOR Education Holdings Limited ( was incorporated in Hong Kong by a team of academic professionals with extensive experience and background in the field of international commerce and research. It aims to raise awareness of the One Belt One Road initiative and to share the opportunities offered by this initiative to China entrepreneurs.

In April 2018 OBOR Education Holdings Limited entered into a strategic collaboration with Citroën  and Remax. The aim of this collaboration is to facilitate resources and information sharing between the companies. The resources and information shared will be useful for Chinese entrepreneurs to gain valuable insights on investment and conduct business operations in France and Portugal.

New corporate partners of OBOR Edu - Citroen and Remax
New corporate partners of OBOR Edu - Citroen and Remax

"It is our pleasure to secure the collaborations with Citroën and Remax respectively in Europe, an important region for the One Belt One Road Initiative. Both companies are world-renowned brands and their exposure in the European Region will assist Chinese entrepreneurs who are interested in expanding their businesses into Europe, helping them avoid possible pit holes as well as embrace and understand the cultural differences," OBOR Education stated in a recent event.

Citroën, a major French automobile manufacturer, part of the PSA Peugeot Citroën group since 1976, first established its reputation for innovative technology with the Traction Avant back in 1934 and is the only automobile manufacturer to have won three different official championships from the International Automobile Federation. Citroën has been selling vehicles in China since 1984 largely via the Dongfeng Peugeot-Citroën joint venture, which today represents a major market for the brand.

During the event, Citroën expressed the company's delight with the collaboration, stating that this resources and information sharing collaboration will help Citroën establish stronger branding value in China - a market that is dominated by German car makers. Citroën is convinced that the One Belt One Road Initiative will create business opportunities for French and China entrepreneurs to exchange ideas and innovations.

Remax, short for "Real Estate Maximums", is an American international real estate company that operates through a franchise system. It has more than 100,000 agents in 6,800 offices and operates in about 100 countries. Remax Europe currently has more than 21,000 agents operating in 1,800 offices Europe wide.

"The collaboration with OBOR Education is a win-win situation for both companies. We will provide our real estate expertise in the European Region to the Chinese investors to minimize risks and improve investment returns and in return, this project will widen our market and clientele base," Remax Portugal Head Office General Manager, Mr. Mario Adelino Raposo remarked when announcing the collaboration.

In April 2018, OBOR Education Holdings Limited launched a mobile application - OBOR Edu that provides Belt and Road educational resources for Chinese Entrepreneurs. This partnership with two European giants will further strengthen its resources and business proposition in the highly anticipated niche market.

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