City Beach selects Stibo Systems to drive its digital business

SYDNEY, Aug. 8, 2017 /PRNewswire/ -- Stibo Systems, the global leader in multidomain Master Data Management (MDM) solutions, today announced that City Beach, one of Australia's most iconic retail brands, has chosen its STEP Trailblazer MDM solution to help meet City Beach's business needs, as the youth fashion retailer speeds up its growth online.

Stibo Systems will be delivering a key foundation piece of City Beach's digital transformation journey by onboarding item data, enriching this information and pushing it out to online channels, affiliates and a large range of shopping channels such as Google Shopping, Bing Merchant Centre, eBay and many others.

By implementing the STEP solution, the retailer will attain a fast and efficient business process to set up items for many sales channels, including eCommerce, in a single streamlined effort.

Established in Brisbane in 1985, City Beach has grown from just one store to an Australia-wide network of more than 60 locations. Today, City Beach offers a massive range of styles from over 300 brands that reflect the constantly evolving trends of the youth lifestyle market. The company has recently seen exponential growth in the new digital marketplace.

"We carefully reviewed a range of solutions in the information management space," says Anita Dorwald, Chief Operating Officer, City Beach Australia: "The Stibo Systems solution and the Stibo team stood out. Ease of configuration, speed of implementation and an unparalleled retail industry vertical expertise were key drivers for our choice."

About City Beach: City Beach is a local Australian retailer with bold plans and the expertise to deliver on those plans. Our local team is extremely proud to be chosen as an essential part of the City Beach future," says Willem Van Dijk, Managing Director, Stibo Systems Australia: "We look forward to helping City Beach create a digital business core of operational data that can support their ongoing digital journey."

Keywords: PIM, "Product Information Management", MDM, "Master Data Management", eCommerce

Tweet this: Youth fashion retailer @CityBeach Australia selects @StiboSystems #MDM solution to provide "digital heart" for its many sales channels.

Carlo Del Fabbro -- Client Engagement Specialist:
D +61 2 8404 4286