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CleverTap gears up for the next stage of growth, focuses on maximizing customer lifetime value for businesses

CleverTap gears up for the next stage of growth, focuses on maximizing customer lifetime value for businesses GlobeNewswire August 10, 2023

MOUNTAIN VIEW, Calif. and MUMBAI, India, Aug. 10, 2023 (GLOBE NEWSWIRE) -- In light of the ever-evolving demands of the market, today CleverTap, the all-in-one engagement platform, marked a strategic redirection towards focusing on helping businesses maximize customer lifetime value (CLV). As businesses start focusing on sustainable growth and long-term profitability, understanding the potential of CLV is critical.

To maximize customer lifetime value, it is critical to enhance the customer experience and foster long-term customer relationships. This requires brands to stand out in saturated markets. Despite marketers increasing focus on customer-facing digital experiences, most customers believe that it doesn’t impact what they end up buying. Overcoming this requires brands to create lasting impressions by understanding their customers through insights across touchpoints. To actualize this, CleverTap offers key capabilities designed to meet diverse needs across business models— E-commerce, Subscriptions (OTT), Financial Services, Gaming, and more with the following capabilities:

  • Understanding customers for life with limitless data
  • Personalizing every experience to build brand love, loyalty, and advocacy
  • Creating customers for life with in-moment experiences, designed and optimized for scale, in real-time
  • Transcending boundaries through omni-channel experiences
  • AI-driven empathetic insights for smarter, faster decisions
  • Curating purpose-built solutions for different business models

Anand Jain, Co-Founder, and Chief Product Officer, CleverTap, said, "10 years ago when we started building CleverTap, our aim was to ensure the foundation of the platform is future proof and agile enough to adapt. Over the last few years consumer behavior and needs have evolved faster than the rate at which marketers can keep up with. The customer attention is divided today due to distractions by noisy marketing competing for marketing share. Our all-in-one solution allows brands to focus on building deep relationships with their users by leveraging the power of hyper-personalization, which helps maximize CLV.”

About CleverTap
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.

The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.

Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta.

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Forward-Looking Statements
Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.

Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.

A photo accompanying this announcement is available at

For more information:
Director, Public Relations, CleverTap
+91 9820900036

+91 9590111798

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