A Closer Look at Honor - The Newcomer to Vietnam Smartphone Market

What to Expect Next? Don't Miss A Chance

HO CHI MINH CITY, Vietnam, March 19, 2018 /PRNewswire/ -- Honor, the young, innovative and trendsetting smartphone brand, expanding rapidly across the world, just announced its official entry to Vietnam on March 7, and has achieved its first victory at the first open sale on March 13. These are only the very first steps of Honor's long journey in Vietnam.

A Closer Look: Who is Honor?

Established in end of 2013, Honor is a four-year old smartphone brand born for young generation and digital natives. As of the release date, Honor has expanded to 74 countries with over 80 million fans worldwide. It is also the top smartphone e-brand in China overtaking Xiaomi, and the top-3 smartphone brand in Russia and Finland.

Honor has a clear strategy in product offering, outlining four product lines to meet digital natives' evolving needs: V series, N series, X series, and Lite series.[1] And it has achieved great success globally. Honor products won eight "Best of CES 2018" awards this January. As of today, a total of 40 million units of X series were sold. Last year during Black Friday sales on Amazon, Honor has gained 100% sales growth in France, Germany and the USA.

Vietnam - Ecosystem first rather than sales

Honor has launched its first product offerings to Vietnam on March 7 at GEM Center in Ho Chi Minh City, with the trendy and accessible Honor 7X and Honor 9 Lite. At the first flash sale on March 13, the Honor 9 Lite were sold out in minutes.

"I'm thrilled to see our first victory in Vietnam, it is no doubt a result of being well prepared and in-depth understanding on this market." Said George Zhao, President of Honor. "However, Honor is always pragmatic rather than opportunistic. As the start point of our journey in Southeast Asia, we don't over-promise ourselves in terms of sales performance. Instead, the Honor way of doing business is to build up connections with our fans and partners first to set up a stable Honor ecosystem."

As the key strategic overseas market, Honor weighs brand image and channel partners more over sales performance in Vietnam. It is this philosophy that defines Honor's DNA: young, innovative and trendy brand image; and the Internet driven light-asset business model. "We communicate with our target audience - the young generation in their language. We believe that without a solid foundation and ecosystem, the business will never be sustainable," added George.

Internet plays a key role in young generation's daily life, and Honor is well-versed in digital natives' habits and preferences. To meet local young people's evolving needs, consumption habits, Honor partners with global leading e-commerce platforms to provide better daily smartphone user experience. This is Honor's philosophy of running business in youths' language.

This light-asset business model has been proved successful in a wide range of overseas markets. Honor always believes that "the future is where friends are", and is cautious when selecting channel partners. In Vietnam, to meet local young generation's needs and preference, Honor has partnered with LAZADA, Shopee and Tiki to provide the cutting-edge technology, functionality and superior user experiences.

After Honor's grand launch event on March 7, the first round of sales on LAZADA, Shopee and Tiki was widely welcomed by consumers on March 13. To thank Honor fans' passion and increasing demand, Honor will start the second round of flash sale of the Honor 9 Lite at 11.00 AM on March 20 on Lazada and Tiki; Shopee will start the big sale of Honor 9 Lite from March 20 to 22.  

Stay tuned with Honor for more funs and excitements in the future!

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, "For the Brave", the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at www.hihonor.com or follow us on:
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[1] The recent release in Vietnam is Honor 7X under X series and Honor 9 Lite under Lite series.

 

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