Crayon expands leadership team with key hires in Southeast Asia

SINGAPORE, April 25, 2018 /PRNewswire/ -- Crayon, a leading player in software asset management services and a trusted software advisor to many of the world's leading organizations, announced a slew of leadership hires which will helm the firm's growing business in Asia Pacific.

The company has made the following appointments in the region:

  • James Ang joins in the capacity of General Manager, Crayon Singapore and Cloud Director, Asia Pacific. An industry veteran who is also a startup mentor and angel investor, James hails previously from Microsoft where he was responsible for the growth and monetization of commercial cloud partnerships with key telecommunications providers and managed service providers in the region.
  • Jerry J. Bongco has joined as General Manager, Crayon Philippines. Jerry is a well-respected information technology professional and leader in Philippines with over 22 years' experience across both customers and channel partners. He joins Crayon Software from Microsoft Philippines, where he spent 6 years in diverse roles within the Small Mid-Market Solutions & Partners (SMS&P) team and over 5 years leading Microsoft's Consumer business.
  • Keith Samuel joins as General Manager, Crayon Sri Lanka and New Markets. Based in Sri Lanka, he brings over 20 years of senior leadership experience in the IT industry, being the former CEO of Spusht Technologies in UAE where he led the transformation of a traditional systems integrator to a leading managed and cloud service provider in the Middle East.
  • Marrian Lontoc will head up Crayon's Cloud Desk operations in the Southeast Asia region. Her mandate is to collaborate with Crayon's customers and partners as they transit to the cloud. The Cloud Desk will ensure that GTMs are landed across all local markets efficiently, enabling customers and partners to benefit from Crayon's value proposition.

All these leaders will report to Florent Bellahsene, Vice President for Crayon in the Asia Pacific region.

According to Florent, "Being a consulting business, Crayon's success is ultimately down to its people, and the culture that we have here in the organization. The addition of these four senior personnel to Crayon's business in Asia Pacific comes at the perfect time, given how digitization is one of the biggest transformative industry shifts that we are seeing here in the region. Their industry knowledge and experience will allow us to capitalize on the opportunity that lies in helping businesses in Asia Pacific manage their software assets more efficiently."

About Crayon:

Crayon Group Holding ASA is a leading IT advisory firm in software and digital transformation services. With unique IP tools and skilled employees, Crayon help optimize its clients' ROI from complex software technology investments. Crayon have long experience within volume software licensing optimization, digital engineering, predictive analytics and assists the clients through all phases of the process of a digital transformation. Headquartered in Oslo, Norway, the company has approximately 1,100 employees in 43 offices worldwide.

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