Cross-Licensing Agreement is Signed Between NetEase Cloud Music and AliMusic

NetEase Cloud Music's Strategic Partnership with Japan-based Avex to Promote Japanese Music in China

HANGZHOU, China, March 13, 2018 /PRNewswire/ -- Recently, NetEase Cloud Music and AliMusic, as two major music-streaming platforms, announced that they have jointly entered into a cross-licensing agreement with respect to music copyrights. As a result, these two Chinese music-streaming giants have further improved their structure for music copyrights, which in return allows users to gain access to more songs from both music platforms.

As for cooperation, NetEase Cloud Music will sublicense premier music copyrights owned by EE-Media, Avex, Forward Music, HIM International Music Inc., and others to AliMusic, while AliMusic will reciprocally sublicense premier music copyrights owned by Rock Records Co., Ltd, BMG, and others to NetEase Cloud Music. In addition, both parties expressed their intention of further cooperation and interaction in the future so that their users will continue to enjoy increasingly improved premier services.

NetEase Cloud Music, who successively entered into cross-licensing agreements with TME and AliMusic within a month, was officially launched in April 2013, with its custom recommendations and social networking through music enabling users to discover and share music products. Over the last four years, NetEase Cloud Music has manifested its growth that greatly outperforms its industrial rivals, with a current user base exceeding 400 million. It is the most reputed music-streaming platform in China.

According to the "2017 China Mobile Internet Report" released by QuestMobile, a statistics research authority, NetEase Cloud Music registers the highest 30-day retention rate in terms of active users in the industry in China. Meanwhile, NetEase Cloud Music takes the crown of the Top 10 Apps used by mobile internet users in Chinese first-tier and second-tier cities, proving that its popularity is widely accepted by users.

Meanwhile, due to outstanding product experience and operational capacity, NetEase Cloud Music also earned wide recognition among global business partners. In particular, last February, NetEase Cloud Music entered into a strategic partnership with the largest entertainment company Avex in Japan, pursuant to which, both parties are jointly committed to promoting Japanese music in Mainland China as well as copyright licensing. Following a series of operating measures specialized for copyrights, including custom recommendations, playlist recommendations, interview videos, and registration of official accounts last year, NetEase Cloud Music successfully assisted the artists of Avex in securing significant growth in their audience base in China.

In addition, NetEase Cloud Music was highlighted for sales of digital albums of Japanese music. Taking sales of the latest Radwimps live album Human Bloom Tour 2017 and its live video for example, NetEase Cloud Music successfully sold more than 19,000 copies by organizing diverse activities, including trailer release, collection of fans' questions, music columns, shared digital album events, interview videos, and custom recommendations, thus creating sensation in the Chinese fan community for Japanese music. NetEase Cloud Music succeeded in identifying an innovative way of promoting Japanese music on a Chinese online music-streaming platform.