Crown celebrates 40 years of material handling excellence in Southeast / North Asia

SINGAPORE, Oct. 2, 2018 /PRNewswire/ -- Crown Equipment Corporation, one of the world's largest material handling companies, is celebrating 40 years as a leading provider in the Asian market.

Crown warehouse solution image
Crown warehouse solution image

With the region rapidly rising to become a manufacturing and logistics powerhouse, Crown is helping its customers manage market demands and meet industry challenges through its flexible product range and innovative, customised solutions.

Pallet management is one of the major issues for emerging distribution companies and small to medium-sized enterprises lacking the knowledge to deal with the challenge. Within Asia, the two most popular pallet sizes are the square 1,100mm x 1,100mm pallet and the 1,200mm x 1,000mm pallet. The U.S., Europe, and Australia, however, use different International Organization for Standardization (ISO) approved pallet sizes, and these diverse pallet types can create challenging problems if not handled correctly.

Crown's global approach to research, design, engineering and manufacturing means that it produces a range of lift trucks that offer the best fit to the pallets relevant to the warehouse facilities in multiple regions globally. While the company builds a range of lift trucks to cover all aspects of material handling work, from the dock to the top space of a high bay rack, Crown also customises its standard designs to help solve specific problems, such as modifying the width and position of the legs so that it would work effectively according to the required pallet size.

With a focus on providing end-to-end material handling solutions, Crown can also identify other areas of the warehouse that can add efficiency when dealing with a range of pallet sizes. Crown consultation includes a detailed review of customers' operations to help decide the most appropriate material handling equipment and provide inputs to improve productivity, such as enhancing warehouse design and safety culture.

"When you work with Crown, you are working with people in possession of great product knowledge and a thorough understanding of warehouse supply chain requirements. Knowledge is a major factor that separates Crown from the competition in the Asia Pacific region and the ability to provide customers with an end to end total material handling solution partnership," said Steven Hill, Managing Director of Crown Equipment Southeast Asia.

Crown set up operations in Southeast Asia in 1978 with the Southeast Asia regional headquarters now located in Singapore. The Asia Pacific region is serviced through an extensive retail branch network, which includes locations across Australia, New Zealand, Singapore, Thailand, South Korea, the Philippines, Indonesia, Malaysia, Vietnam, Taiwan and Mainland China.

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About Crown Equipment Corporation

Crown is one of the world's largest material handling companies with a reputation for award-winning product design, advanced engineering and technology, and superior after-sale service. Crown's business philosophy utilizes vertically integrated processes to design, manufacture and distribute forward-thinking, innovative solutions that improve customers' productivity and operating efficiency.

Crown produces a broad range of forklifts as well as automation and fleet management technologies. The company's global headquarters is located in New Bremen, Ohio, USA, with regional headquarters in Munich, Germany; Sydney, Australia; Suzhou, China and Singapore. Its employees number more than 15,000 worldwide. Crown operates a service and distribution network that exceeds 500 retail locations in over 80 countries. To learn more about Crown's ideas for helping customers advance the productivity of their operations, visit

Twitter: Crown Southeast Asia (@Crownforklifts)


David Sultana 
Crown Equipment (Singapore) Pte. Ltd.

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