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Cushman & Wakefield Ranks Global Data Center Markets In New Study

Cushman & Wakefield Ranks Global Data Center Markets In New Study

Hong Kong among top five global markets with lowest taxes, and continues to lead the Greater China data center market alongside Shanghai and Beijing


HONG KONG, CHINA - Media OutReach - 17 February 2020 - Data Centers, once a niche investment and inflexible asset for global enterprises, are now a cornerstone of the information economy, and USD 100 billion has poured into the asset class over the past decade, according to Cushman & Wakefield's report -- Data Center Market Comparison.

This significant capital inflow has been matched by an equally major technical shift, as enterprises have chosen to move workloads off premises, first to colocation facilities and more recently to a mixture of colocation and public and private clouds. This shift has caused the largest cloud platform providers -- Amazon, Google and Microsoft -- to become the most influential players in many markets, altering data center sizing by a factor of 10. The 10-megawatt (MW) data center that was impressive 10 years ago now pales in comparison to 30-MW leases now signed with increasing regularity. 


Cushman & Wakefield's study evaluated 1,162 data centers across 38 global markets, with each data center scored across 12 weighted criteria. In consideration of each market, the highest weight was given to cloud availability, fiber connectivity and market size; mid-weight considerations were development pipeline, government incentives, market vacancy, political stability and sustainability; and low-weight considerations included environmental risk, land prices, power costs and taxes. 


For the top 10 markets -- Northern Virginia, Silicon Valley, Dallas, Chicago, New York/New Jersey, Singapore, Amsterdam, Los Angeles, Seattle and London -- global leaders maintain supremacy. Still, emerging markets such as Atlanta, Denver, Dublin, Las Vegas, Phoenix, Portland, Salt Lake City and Vancouver offer compelling alternatives.


Hong Kong, Shanghai and Beijing continue to lead the data center market in Greater China, and now place among the global leaders for market capacity. Beijing placed in the top five globally for market size (joining Northern Virginia, London, Tokyo and Silicon Valley) after decades of brisk economic growth have led to a very large market run by a mix of local operators and telecommunication companies. Hong Kong -- A main site for global business that has no value-added tax -- is among the top five global markets with the lowest taxes, alongside Portland in the U.S. that has no sales tax, creating a compelling incentive by itself.


"The speed with which the industry is shifting makes the creation of a data center strategy a complex and daunting task," said Dave Fanning, Executive Managing Director and Leader or Cushman & Wakefield's Data Center Advisory Group . "Enterprises must determine what to do with their on-premises facility, which workloads to move to the cloud and how implement a hybrid IT strategy. Developers and operators require a parcel with robust fiber and access to power as well as a thorough grasp of the permitting process and all risk factors. Investors must be able to assess the long-term potential of a data center to hold its value and how easily it can be upgraded. All involved require access to capital and a clear understanding of objectives."


Although the study's top three markets had considerably higher scores than fourth place, the next 12 markets were separated by a final score of less than 10%. This close placement represents a new shift toward key secondary areas fast becoming primary markets around the globe.


Several markets throughout Europe -- notably London, Paris, and Milan and Zurich -- have received continued interest from international operators, with the continent becoming a new hyperscale target where power is available.


Large sites have sold recently in emerging U.S. markets such as Portland, Phoenix and Atlanta, with these areas potentially offering significant savings over locating in California or Northern Virginia.


Additional markets in Asia-Pacific -- especially Sydney, Tokyo, Hong Kong, Beijing and Shanghai -- also are expecting considerable growth in the next two to three years, with demand for greater connectivity and need for modernization of older assets required. The top 15 global markets will thus remain extremely competitive for the foreseeable future.


"The top markets provide the greatest number of options to the greatest number of perspectives," said Kevin Imboden, Director of Research for Cushman & Wakefield's Data Center Advisory Group . "While one size sometimes does fit all, for certain specializations it's important to review and understand the factors most important to the specific requirement and aim accordingly. Combined with those markets that have been overlooked and underutilized, there is great potential for niche development and secondary markets across the globe."


About Cushman & Wakefield's Data Center Advisory Group

Cushman & Wakefield's Data Center Advisory Group is a global team of elite professionals delivering specialized real estate solutions for mission critical users, owners, and environments. With scalability, reliability, and security as a driving force, our highly knowledgeable and responsive professionals guide clients to make effective financial decisions. Our expertise includes colocation facilities, control centers, greenfields, powered shell, and trading floors. We lend additional value through our understanding of global dynamics and their impact on local markets.


Please click here to download the report.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with 51,000 employees in approximately 400 offices and 70 countries. Across Greater China, there are 22 offices servicing the local market. The company won four of the top awards in the Euromoney Survey 2017 & 2018 in the categories of Overall, Agency Letting/Sales, Valuation and Research in China. In 2018, the firm had revenue of $8.2 billion across core services of property, facilities and project management, leasing, capital markets, advisory and other services. To learn more, visit or follow us on LinkedIn (

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