Delta Djakarta Appoints Danny Masrin as the Brand Ambassador of San Miguel

JAKARTA, Indonesia, Oct. 25, 2017 /PRNewswire/ --  PT Delta Djakarta Tbk ("Delta Djakarta"), the manufacturer and distributor of some of the best malt-based beverage under the name Anker, Carlsberg and San Miguel trademarks in Indonesia, officially announced Indonesian professional golfer Danny Masrin as the Brand Ambassador of San Miguel on 23 October

The management team of Delta Djakarta introduced Indonesian Professional Golfer Danny Masrin as the brand ambassador of San Miguel on 23rd October 2017.
The management team of Delta Djakarta introduced Indonesian Professional Golfer Danny Masrin as the brand ambassador of San Miguel on 23rd October 2017.

Danny Masrin is one of Indonesian professional golfers who has successfully risen to rank 1226th in the Official World Golf Ranking (OWGR). Born on 29thSeptember 1992, he is the third best Indonesian professional golfer according to OWGR, just after Rory Hie and George Gandranata (as of 8th October 2017). Also known by his full name, Danny James Masrin, he began his professional golf career since June 2015. Danny holds several accomplishments under his belt. For example, he won the 4th Series of the 2016 Indonesian Golf Tour (IGT) and the 3rd Series of the 2017 IGT. He also appointed as the Best Indonesian Professional Golfer in the 2016 Ciputra Golfpreneur Tournament. In October 2017, He ranks fourth in the Standings IGT Order of Merit.

Ronny Titiheruw, Marketing Director of PT Delta Djakarta Tbk, said, "Sport is our main channel for the visibility of various brands under Delta Djakarta. The appointment of Danny Masrin as San Miguel's brand ambassador is a part of our commitment to continuously improve the quality of golf in Indonesia. We want Danny to inspire more Indonesian young golfers and become the pride of his nation in international tournaments. We also hope his achievements could promote Indonesia to become a world class golf destination. We have seen the growth of beer consumption in Indonesian golf tourism destination, particularly in Java, Bali and Batam."

Jaka Sebastian, Brand Manager of San Miguel added, "Exactly like our slogan: Just Between Friends, San Miguel is your perfect pair for any golf events, which always popular as networking and altogether moments. We have sponsored numbers of golf tournaments in Indonesia, for example Indonesia Masters and Indonesia Open. Now, we are strengthening our commitment for golf in Indonesia by name Danny Masrin as the face of San Miguel. We saw his profile as the right representation of our brand identities, which are young, successful and bold."

Danny Masrin, Brand Ambassador of San Miguel, expressed, "It's been an honor for me as an Indonesian professional golfer to carry the reputation of PT Delta Djakarta Tbk, one of the biggest players in Indonesia's beer industry, and San Miguel as a world-renowned beer brand from the Philippines with more than 125 years of heritage, distributed to more than 40 countries and ranks among the best-selling beer in the world. With tremendous support from Delta Djakarta and San Miguel, I hope to achieve greater success in the international tournaments, while at the same time promoting Indonesian golf sport and tourism."

PT Delta Djakarta Tbk and Danny Masrin signed the MoU back in August 2017. Danny's role as the brand ambassador of San Miguel is for one year period or until the end of his contract in August 2018. During this term, San Miguel's logo will be displayed in his golf outfit. Furthermore, Danny will also promote the San Miguel brand in several golf events and campaigns starting from the fourth quarter of 2017.

About PT Delta Djakarta Tbk

PT Delta Djakarta Tbk, one of the biggest players in Indonesia's beer industry, is the manufacturer and distributor of some of the best beer brands in the world under the Anker, Carlsberg, San Miguel and Kuda Putih trademarks in Indonesia. The company's breweries are located in East Bekasi, West Java. It was first established in 1932 by the name Archipel Brouwerij, NV and officially adopted its current name, Delta Djakarta in 1970. In 1984, Delta Djakarta became one of the first Indonesian companies to list its shares in the Jakarta Stock Exchange (today Indonesia Stock Exchange), with ticker symbol DLTA. As of 30 June 2017, Delta Djakarta has a total assets of more than IDR1.16 trillion, with its major shareholders namely San Miguel Corporation and Jakarta Municipal Government.

About San Miguel Brand

San Miguel is a world-renowned beer brand from the Philippines that has been distributed to more than 40 countries. As one of the best-selling beers in the world, San Miguel has received many awards, including gold medals in the prestigious Monde Selection. It takes pride in its unique heritage of bringing people together and nourishing friendships for over 125 years. In Indonesia, San Miguel is produced and distributed under a licensing agreement between PT Delta Djakarta and San  Miguel  Brewing  International  Ltd (SMBIL). San Miguel presented several varieties of his brand portfolio in Indonesia such as San Miguel Pale Pilsen, San Mig Light and San Miguel Cerveza Negra. 

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