One marker of a successful business model is its ability to keep up with the changes of the professional world. Time, attitudes of the workforce, large-scale world events, and a variety of other factors contribute to how and why a business adapts itself to the world. The ongoing COVID-19 pandemic is certainly a testament to all this. Almost every industry saw profound changes in the way they work; this included the editing and writing industries as well.
While many editors and writers were already preferring to work remotely or freelance before the pandemic, the trend increased significantly over the last couple of years. Seeing this shifting perspective, Pune-based PaperTrue also reworked its business model in April 2021. While its editing and proofreading services was already being offered to its global clientele online, this decision was about providing flexible work options to its in-house editorial team and expanding the department to include talented freelance editors across many regions.
In the year since the shift, the organization, its employees, clientele, and other stakeholders reaped several benefits that came with the model. Expanding the team brought diverse editors on board, allowing them to increase the scale and efficiency of their work. Not only are they able to offer better editing and proofreading services now but the company can also make investments that make its service offerings stronger.
A major update is the integration of AI tools to assist editors in improving language, grammar and consistency, academic citations, and so on. AI also aids in efficiency, speeding up review processes and delivering more documents in shorter turnaround times. PaperTrue has also expanded its service offerings to include end-to-end author services including typesetting, cover design, copyright page creation, etc. for self-publishing writers.
The most significant impact of this shift, however, is that PaperTrue can access a much larger pool of talent than they ever could. With the option of working with editors outside of the cities they have offices in, they also enter the creator economy. The last year alone has seen over 5500 applications from 100+ countries, with only the best editors being onboarded after a rigorous (but applicant-friendly) testing process.
pre-pandemic PaperTrue was already serving a global clientele through its online editing and proofreading services, the last two years has prompted the organization and its management to rethink their business model based on the….
While PaperTrue and its employees definitely had their fair share of surprises over the past two years, the editorial team was able to adapt to their newfound circumstances fairly quickly, considering that the company had already been working online.
Although a lot of people in this industry were working online, its prevalence became cemented over the last couple of years.
Recognising that there are talented English-language editors around the world who deserve good work opportunities, PaperTrue switched its model.
Opportunities for editing talent from all over the world, regardless of academic background, nationality, skin colour, gender, etc.
Shifting from an on-site to a remote work setting allows PaperTrue’s editors from the comfort their homes. It allows the company to expand their editorial team to talent from places where it doesn’t have offices as well.
Clarify: can we use the term “freelance marketplace model”?
Access a much larger pool of talent — very selective test
Growth for the organisation in shifting—growth in terms of talent
More use in AI to assist editor—citations, grammar and consistency (aid), reviews
- Summary of last two yrs, culmination of shifting, link to past press relases/material
- Benefits for various stakeholders
- numbers/quantitatve improvements, rise in applications, retentions, the application is selective
- Final CTA: open for applications, interested editors can apply
Release ID: 89079592
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