SINGAPORE - They say first impressions count in the professional world, and one's mane is often the crowning glory to his overall presentation.
And, when you need to impress on the big stage, it takes a lot more effort and preening than just a quick brush of the hair.
So, to ensure that the 16 finalists of the My Paper Executive 2013 competition look their snazziest at the grand finals next Friday, they were given free hair makeovers at hair salon Kenaris.
Now in its sixth year, the annual contest aims to find Singapore's most-savvy executive.
The finalists will vie for the grand prize of $10,000 at the finale. The first and second runners-up will take home $5,000 and $3,000, respectively.
Seven got to jazz up their tresses last Thursday at Kenaris' flagship salon at Wheelock Place, with most opting to trim and treat their hair.
Others decided to be "safe" and opted for brown dyes, or light highlights in their locks.
An executive who wishes to present a professional demeanour cannot afford to go too wild, said Mr Ken Wong, a hairstylist and Kenaris' owner.
"You can't possibly go shocking green or blue when you are a lecturer or civil servant," he said.