FairPrice named most valuable brand in Southeast Asia

FairPrice named most valuable brand in Southeast Asia

SINGAPORE - Singapore's FairPrice brand has been ranked first place on Interbrand's Southeast Asia Most Valuable Brands list this year.

The Best Retail Brands report ranks the top five Southeast Asian retail brands by brand value, as well as the top retail brands from around the world.

The other South East Asian brands in the top 5 were Parkson from Malaysia, SM Dept. Store from Philippines, Matahari Dept. Stores in Indonesia, and Thailand's Big C.

This is the fifth such ranking compiled by Interbrand Design Forum, a retail experience group within Interbrand.

The 2013 report was expanded to include 11 other countries/regions.

The following brands were ranked most valuable in their respective countries:

  • Walmart (United States)
  • Tesco (United Kingdom)
  • Lululemon (Canada)
  • Oxxo (Mexico)
  • Natura (Brazil)
  • Carrefour (France)
  • Aldi (Germany)
  • Uniqlo (Japan)
  • Suning (China)
  • Lotte Department Store (Korea)
  • Woolworths (Australia)

Across Southeast Asia and its key markets (Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam), the retail industry has seen tremendous changes over the past few years.

Spurred by spending from middle class consumers, most markets have seen increasing demand for a range of goods, including grocery, home improvement and fashion - all of which indicate a vibrant, economically active region.

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