Former SAP Media Executive Appointed Co-Founder by Ad-tech Start-Up, Adzymic, Focusing on Dynamic Creative Management Solution
SINGAPORE, May 7, 2018 /PRNewswire/ -- Former Integrated Media Director for SAP Asia Pacific, Travis Teo has recently joined Singapore-based adtech start-up Adzymic as Co-Founder and Executive Director. He will spearhead Product and Innovation, Customer Success and Advertising operations of the start-up.
With a career spanning over 14 years, Travis has held various roles in digital marketing across technology companies such as SAP, Hewlett Packard and Sun Microsystems. Travis started his career with Republic of Singapore Navy and as a web developer at various start-ups, including a fintech start-up he co-founded.
"In my personal capacity, I have been advising the initial product conceptualisation, strategy and innovation roadmap of Adzymic's dynamic creative management solution. I am excited to move from an advisor role to co-lead the young start-up. For the past years, the digital media buying process has changed tremendously, but the creative management process hasn't really evolved much. The idea behind Adzymic is to help publishers, brands and agencies to simplify their dynamic creative management and improve their display advertising performance," said Mr. Travis Teo, who is also an early angel investor of Adzymic.
Adzymic was co-founded by Kenniess Wong, an advertising industry veteran and Executive Director of Osprey Media, a boutique media agency based in Singapore and Malaysia.
"I am thrilled to have Travis on board. Travis brings with him a wealth of knowledge in the advertising technology space. His insightful technical knowledge and business acumen will allow us to serve our customers better and drive more success while we expand our offering into the region. With an expected forecast of global programmatic spend to reach USD$36.81 billion by 2019, we are optimistic that the company will be able to tap on the growth of the industry," said Mr. Kenniess Wong.
Headquartered in Singapore, Adzymic is an ad-tech startup that helps publishers, brands and agencies simplify their creative management process and improve their display advertising performance. Its next generation Dynamic Creative Management Platform transforms display advertising into high performing native advertising and performance marketing engine. Adzymic's proprietary Smart Tag technology allows generation, optimisation and personalisation of ads at scale, based on machine learning and 1st party data.
Incorporated in 2017, Adzymic has since worked with several agencies, publishers and brands across the region. Adzymic has operations in Singapore, Malaysia, Indonesia and Vietnam and has an engineering team based in Europe.
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