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Forrester: Automation Will Cause Australia's Job Market To Shrink 11% By 2030

Forrester: Automation Will Cause Australia's Job Market To Shrink 11% By 2030

Workers in administrative and support roles are most at risk, with 63% of jobs expected to be automated by 2030

SYDNEY, Feb. 23, 2021 /PRNewswire/ -- According to Forrester (Nasdaq: FORR), Australia's job market will shrink by 11%, or 1.5 million workers, by 2030, as artificial intelligence and automation continue to reshape workforces globally. Employees in finance, accounting, and procurement who perform highly structured administrative tasks are most at risk: Automation is likely to eliminate a million of those jobs first.

A new Forrester report, "Future Jobs: Australia's Automation Dividends And Deficits, 2020 To 2030," analysed 391 occupations tracked by the Australian Bureau of Statistics. To identify the jobs that will be most affected, the report grouped the occupations into 12 automation categories that share common skills and activities. As automation gets more advanced, some jobs will be lost, new ones will be created (1.7 million by 2030), and several others will transform into the gig economy. Workers unable or unwilling to accept the transition will depart the traditional workforce entirely.

Key highlights include:

  • Knowledge diversity will keep 27% of workers safe. Australia's 1.2 million cross-domain knowledge workers will be safe due to the diverse skills their jobs require, such as identifying context and processing highly variable inputs. Also, the need for superior human physical communication abilities and empathy will protect many human-touch workers.
  • Demand for technical skills will boost the ranks of digital elites by 33%. A shortage of skills to build new digital solutions will fuel massive growth in the digital elite cohort. Demand for tech specialists with skills in big data, process automation, human/machine interaction, robotics engineering, blockchain, and machine learning will offset the 8% of more traditional technology roles that can be fully automated by 2030.
  • Six percent of Australians will seek to align personal values and lifestyles with work. Mission-based workers for charities, social enterprises, and health and well-being services will become a significant new labour force, boasting more than 700,000 mission-based workers by 2030.

"Some of the biggest challenges that firms face in embracing automation technologies relate to culture and change management," said Sam Higgins, principal analyst at Forrester. "It's critical that policymakers and employers learn how to minimise the number of digital outcasts by measuring the ability of individuals and organisations to adapt to, collaborate with, trust, and generate business results from automation, or else over 1 million Australian workers may be left stranded beyond the next digital divide."


About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth. Through Forrester's proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work -- to navigate change and put their customers at the centre of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our most innovative clients. To learn more, visit

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