Fu Shou Yuan Brand Valuated at RMB 4.217 Billion

SHANGHAI, Dec. 4, 2017 /PRNewswire/ -- In November, 2017, Asiabrand successively released annual brand value certificates of 2017, and the brand of Fu Shou Yuan International Group (01448.HK) was valuated at RMB 4.217 billion. The valuation institution is Asiabrand Brand Management (Beijing) Co., Ltd., the first systemic brand management service institution in Asia. According to the Assets Valuation Law of the People's Republic of China and the national standard Brand Valuation - Requirements for Monetary Brand Valuation (GB/T29187-2012), Asiabrand performs brand valuation based on the "Brand Valuation Method of Asiabrand", taking brand development potential, future possible brand input variables and many other factors into consideration, and attempts to objectively and scientifically calculate the values and market competitiveness of enterprise brands and embody the future brand appreciation trend of enterprises.

The base date of this valuation was December 31, 2016 and valid until December 31, 2017. This valuation involves financial data, industry & commerce information, brand history and cultural connotation, R&D and innovation ability, quality and service level, brand stability, customer relation strength, enterprise credit, legal protection and other elements. To be specific, in terms of quality and service level and innovation leadership, Fu Shou Yuan brand has obtained the high scores of 100 and 115 respectively, and its ultimate brand index score has reached 518.

Listed on the Hong Kong Stock Exchange (HKEX) on December 19, 2013, Fu Shou Yuan became a leader among Chinese death care service providers to enter the capital market. In December, 2016, Fu Shou Yuan was formally covered within the scope of the Shenzhen-Hong Kong Stock Connect Program. Since its listing four years ago, Fu Shou Yuan International Group's businesses have covered different fields such as cemetery, funeral service, death care equipment, pre-need funeral contract, planning and design, and life education, and its presence has been expanded to more than 20 cities in 11 provinces, autonomous regions and municipalities including Shanghai, Henan, Chongqing, Anhui, Shandong, Liaoning, Fujian, Zhejiang, Jiangxi, Jiangsu and Guangxi.

Since being listed, Fu Shou Yuan International Group has undertaken more social responsibilities, invested more in charity projects, introduced various forms to guard social and cultural values, guide social thinking about life and death, and led and upgraded reforms at ideological level. In addition, the Group has established the Life-Service Academy to cultivate talents, and its soft power and brand reputation have seen continuous and significant improvement in the past four years. Fu Shou Yuan has won a number of honors and awards such as Top 10 Most Investment Value Brand in Asia, Forbes' Top 100 Listed Chinese Companies with Great Potentials, New Stock with the Greatest Growth Momentum of 2015 Top 100 Hong Kong Stocks, 2016 Listed Company of the Year, 2016 Charity Group Award and Charity Innovation Award at the 6^th China Charity Festival, and 2017 Top 100 Innovative Brands of Listed Companies in China, and The 5^th National Civilized Unit.

According to Yi Hua, Chief Brand Officer of Fu Shou Yuan International Group, this brand valuation represents a full affirmation of the past brand development and future development potential of Fu Shou Yuan International Group. In the future, Fu Shou Yuan will continuously keep a beginner's mind, further expand and upgrade its brand culture, inherit traditional culture, promote life education, promote changes in social values and attitude towards life and death, and better satisfy the pursuit of the people after better life.

About Fu Shou Yuan International Group

Founded in 1994, Fu Shou Yuan is China's largest death care service provider and the leader and integrator of the Chinese death care service industry. It is also a place where memories and emotions are preserved and enshrined, a culture-oriented company that is dedicated to the preservation and promotion of the quintessence of traditional value, and a corporate citizen with a deep sense of responsibilities. Over the past more than 20 years, Fu Shou Yuan has been in the forefront of innovations in the industry and committed to achieving breakthroughs in concept, product, service, culture, art and technology to facilitate and lead the development and reform the modern Chinese death care industry. At present, Fu Shou Yuan International Group's businesses have covered different fields such as cemetery, funeral service, death care equipment, pre-need funeral contract, planning and design, and life education, and its presence has been expanded to more than 20 cities in 11 provinces, autonomous regions and municipalities including Shanghai, Henan, Chongqing, Anhui, Shandong, Liaoning, Fujian, Zhejiang, Jiangxi, Jiangsu and Guangxi.

Listed on the Hong Kong Stock Exchange (HKEX) on December 19, 2013, Fu Shou Yuan became a leader among Chinese death care service providers to enter the capital market. In December, 2016, Fu Shou Yuan was formally covered within the scope of the Shenzhen-Hong Kong Stock Connect Program, and has won a number of honors and awards such as Top 10 Most Investment Value Brand in Asia, Forbes' Top 100 Listed Chinese Companies with Great Potentials, New Stock with the Greatest Growth Momentum of 2015 Top 100 Hong Kong Stocks, 2016 Listed Company of the Year, 2016 Charity Group Award and Charity Innovation Award at the 6^th China Charity Festival, and 2017 Top 100 Innovative Brands of Listed Companies in China, and The 5^th National Civilized Unit.

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