In first co-branded partnership, the CASETiFY & Pokémon Collection launches with limited edition merchandise available now and more to come
HONG KONG and LOS ANGELES, May 2, 2019 /PRNewswire/ -- CASETiFY, the first and largest customizable tech accessory platform, partnered with The Pokémon Company to release a limited edition collection of tech accessories and custom merchandise celebrating iconic Pokémon characters. Starting today, Pokémon fans and CASETiFY enthusiasts can join the waitlist to be the first to shop three exclusive collections available to purchase for a limited time, debuting May 10, 2019.
The online experience begins on CASETiFY.com, inviting customers to shop and discover the latest designs from the CASETiFY & Pokémon Day and Night collection. The collection offers customizable tech accessories, with options to add names, locations and more for customers to personalize their items -- a nod to CASETiFY's signature custom platform. The series of collections will include new limited edition accessories, giving eager fans three separate chances to score one-of-a-kind merchandise.
Additionally, this collaboration is the first release from CASETiFY's brand-new creative program, CASETiFY co-lab which launched earlier this month. The program positions top brands and artists from around the globe as creators of exclusive, never-before-seen products under CASETiFY's direction.
"Launching the first CASETiFY co-lab project in collaboration with Pokémon was a natural fit," said Wes Ng, CEO and co-founder of CASETiFY. "With Pokémon being a globally popular entertainment franchise, we're proud to bring this celebrated icon to our line of trusted accessories that will excite a worldwide fanbase."
Customers can expect the excitement to extend offline, as the CASETiFY & Pokémon Collection will launch with in-store activations, including Landmark in Hong Kong, pop-up stores in Los Angeles, London, Tokyo, and CASETiFY's upcoming flagship store in Hong Kong, throughout the coming months.
Founded in 2011, CASETiFY has been hailed as the first and largest global platform for creativity and customization, connecting individuals through tech accessories. Today, CASETiFY is the number one millennial tech accessories brand, offering customizable products that are highly protective and stylish at the same time. CASETiFY is best-known for the world's slimmest and most protective iPhone Impact Cases that are certified 6.6ft drop proof without sacrificing design.
CASETiFY has expanded through three key channels: celebrity partnerships, retail channel expansion, and brand design collaborations. Past highlights include launching both Sarah Jessica Parker and Pharrell William's first tech accessories collections, unique in-store activations with Colette, Nordstrom, and Anthropologie, online partnerships with REVOLVE.com and ShopBop.com, along with tech capsule collections with Saint Laurent, Thom Browne, Moncler, Vetements, Sacai, DHL, streetwear label CLOT, and Clare V.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world. For more information, visit www.pokemon.com.
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